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Polaroid has unveiled its latest generation of instant cameras, the Polaroid Now & Now+ Generation 3, introducing a host of modern features that promise enhanced image quality. These cameras, while retaining the classic Polaroid aesthetic, are equipped with advanced technology that will surely excite photography enthusiasts.
Both models are available on Polaroid.com and select retailers worldwide.
Polaroid Now Generation 3 Instant Camera
The Polaroid Now Generation 3 enhances the classic instant photography experience with improved image clarity, especially in bright sunlight, thanks to its sensor, flash, and autofocus system upgrades. It retains the beloved Polaroid design, now focusing on sustainable materials, and utilises the iconic, full-sized i-Type film for capturing detailed, tangible memories. The camera’s user-friendly design, featuring a twin-lens autofocus system, simplifies the process of taking sharp photos with a single shutter button press. All in a classic Polaroid look made with 40% recycled materials.
Available in six new colours, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.
Price: $119.99 / €129.99 / £119.99
Polaroid Now+ Generation 3 Instant Camera
Bridging the gap between vintage charm and modern innovation, the Polaroid Now+ Generation 3 instant camera empowers creators with app-enabled features like aperture priority and manual controls alongside an improved autofocus system for crisper images. Available in four new colours, crafted with sustainability in mind using 40% recycled materials, and designed for use with iconic Polaroid i-Type film.
Price: $139.99 / €149.99 / £149.99
The Allure of Tangible Memories: Why You Should Get a Polaroid?
The Polaroid’s enduring popularity is a testament to its timeless appeal.
Engaging experience
While digital photos are instantly viewable, the Polaroid offers a different kind of instant gratification: the anticipation of watching the image develop. This process, distinctive to Polaroid photography, creates an engaging experience that adds a sense of magic to capturing a moment for the users.
Tangible Memory
In an era where photos mainly exist as pixels on screens, the Polaroid offers a physical and tangible memory, instead. Holding a developed photo in your hand creates a sense of connection to the moment. Moreover, this physicality allows for creative displays, from decorating walls to filling scrapbooks, adding a personal touch that digital photos often lack.
Unique characteristics
Besides that, Polaroid photos are known for their unique characteristics: soft focus, vintage colours, and the iconic white border. These ‘imperfections’ contribute to their charm, creating an authentic and nostalgic feel.
