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Situated in Brascan Mall, the new Taco Bell store features a lounge atmosphere alongside an Anheuser-Busch deal to serve local beers.
Taking Mexican-inspired food to São Paulo, Taco Bell has entered Brazil alongside Sforza Holding, which operates in the retail segment with Mundo Verde, a retail brand specialised in natural products in Latin America. The new store is situated in Brascan Mall and boasts a lounge atmosphere.
At the quick service location, guests can sit back and plug in, thanks to complementary WiFi and charging stations positioned throughout the restaurant. Also, InBev’s Brahman under Anheuser-Busch has signed on to offer urban diners a selection of Brazilian beers to complete the experience.
Customers in said market will experience an open kitchen layout which showcases 100 percent locally-sourced ingredients such as marinated steak, grilled all-white chicken, Mexican spiced seasoned beef, freshly prepared Pico de Gallo as well as guacamole featuring homegrown avocados.
At the new Taco Bell, classics like the Crunchy Taco, Burrito Supreme, Crunchwraps, and Quesadillas are made to order. Unique desserts include churros filled with dulce de leche, paletas frozen fruit bars, and local Chocodilla—a grilled tortilla filled with Ovomaltine-branded melted chocolate.
“Our brand is the perfect fit for Brazil because we have passionate fans who have been asking for us to bring our iconic tacos and burritos to São Paulo. Our super fans are spreading the word across the city,” said Shivram Vaideeswaran, Director of Marketing at Taco Bell International.
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