Staples Canada Takes Mums Shopping for School

The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components.

Staples Canada has launched an extensive campaign in time for its back-to-school season, highlighting the need for affordable essentials to keep up with students during the school year. The push entails a combination of television, radio, digital, and cinema advertising components.

The campaign’s English spots feature the Staples Guy and will focus on making sure back-to-school shopping is easy and affordable every step of the way. The initiative targets mothers and is also available for preview French via YouTube. The exercise features two main spots.

The commercials highlight the likelihood that students will lose or destroy their schools supplies and knapsack at one point or another, calling for another trip to the store. The brand’s ‘lowest price guarantee’ offer aims to make the process of replenishing school supplies stress-free.

“We are committed to offering the best resources on all platforms, for all audiences, and to ensuring that our campaigns are reflective of the support we offer in-store and online,” said Craig Taylor, Senior Vice President of e-Commerce and Marketing at Staples Canada.