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The latest Spotify feature allows creators to connect deeply with their audiences
Many podcast fans love watching their favourite podcasts as much as they enjoy listening to them. Through these visuals, fans can get to know their favourite podcast hosts even better, and creators can more deeply connect with their audiences. Which is why Spotify is unveiling the first version of our new video podcast feature with select podcasts. Now listeners in all markets where podcasts are supported will be able to listen to or watch those podcasts as the feature rolls out.
Video podcasts build upon and enhance the brands existing audio experience, allowing Free and Premium users to connect more deeply with their favourite podcasts with video content.
Listeners can tune into podcasts like Book of Basketball 2.0, Fantasy Footballers, The Misfits Podcast, H3 Podcast, The Morning Toast, Higher Learning with Van Lathan & Rachel Lindsay, and The Rooster Teeth Podcast for a visual and audio feast.
To start watching, just press play on your desktop or mobile app. The creator-made videos will start automatically and sync immediately with your audio feed. If you’re multitasking between apps or want to lock your device during the episode, no worries: your audio will continue to play in the background with no interruption (and minimal data usage). All listeners will still be able to download the audio to their mobile devices to listen to shows on the go.
The new feature allows select creators to bring both audio and video content to Spotify, enabling them to connect more meaningfully with their listeners, expand viewership, and deepen audience engagement. It’s a way to enrich the audio experience—for fans and creators alike.
Spotify is a winner of the World Branding Awards.
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