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The firm will lead the brand’s public relations efforts across said market to drive the health benefits of SodaStream products.
Global home sparkling water-maker manufacturer, SodaStream, has gone public with the news to retain incumbent communications partner, Pollack PR (PPMG), as the company’s official health and wellness agency of record for the United States. The move follows a three-month competitive review.
The firm has been charged with leading the brand’s public relations efforts across said market to inform consumers on the benefits of its stable of products. The group’s initiative will spotlight the beverage giant’s offerings, which are designed to help consumers achieve optimum balance.
The marque will concentrate its energies on driving the importance of going with the recommended eight glasses of water daily while reducing sugar intake. Pollack PR is responsible for developing strategies aimed at bringing SodaStream’s health and wellness messages to life.
“PPMG is part of an elite global force with over 90 agencies working together in 45 markets around the globe. Disruptive PR campaigns and integrated communication strategy enables us to build strong relationship with our consumers and partners,” said Maayan Nave, Global Chief Communication & PR at SodaStream.
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