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Pernod Ricard USA brand, Smithworks, is set to launch in the home of country music alongside Blake Shelton, with its debut set in Nashville.
With the brand’s expansion into Tennessee, Smithworks is growing its presence. The American-made vodka is distilled thrice and charcoal-filtered for a clean finish. Set to debut in Nashville, the premiere features an essential member of the marque—Blake Shelton.
The artiste got his start in the same city and continues to represent the values and traditions of the heart of country music. The product premieres in Tennessee just in time for both fans and brand novices to enjoy the spirit over the summer season with family and friends.
“Rooted in the passion to create a spirit that embodies the values of the Heartland, we celebrate life’s moments with good people and great drinks. We are excited to share Smithworks with our consumers in Nashville and across Tennessee,” said Troy Gorczyca, Brand Director at Smithworks.
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