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Returning to retail shelves across the United States, the limited-edition Smirnoff Red, White & Berry vodka offering will be available in April.
Marking the return of its summer fan favorite, Smirnoff Red, White & Berry, the brand has launched Pitch Party, which features an expert panel assembled to review consumer ideas for its Fourth of July bash. Contest finalists will get to submit entries with a patriotic theme.
Comprised of an elite cast, the celebrities on board as judges include LGBTQ reality TV star, Alyssa Edwards; comedian and actor, Nicole Byer; real estate mogul and professional party planner, Ryan Serhant; and digital creator, dance aficionado, and host, Megan Batoon.
The Party Pitch is the latest extension of the Welcome to the Fun% campaign by the vodka maker. The fresh installation aims to redefine the concept of an exclusive summer party by turning to fans for recommendations. It centres around the Smirnoff Red, White & Berry.
Until 27 March, Americans aged 25 and above are invited to submit their pitches through a dedicated contest microsite. The top four contest entries will be celebrated in video format and shared with the four panellists who will deliberate and select the grand prize winner.
“Party Pitch is about bringing people together. Dedicated to fun, we believe in quality and affordable vodka. This Fourth of July, we are offering fans everything needed to fulfil their party vision with the drink of summer,” said Stephanie Pavone, Brand Manager, Smirnoff.
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