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The opening of its latest frozen yoghurt parlour outside of London coincides with the release of the Franken’ Fraffle by the Sloane Bros.

Independent British frozen yoghurt brand, Sloane Bros, has opened its first store outside of London, in Nottingham’s Intu Victoria Centre. Specialised in smoothies and waffles as well, the company has introduced a latest product to honour its philosophy, tradition, and innovation.

Dubbed the Franken’ Fraffle, the new release is a tribute to Mary Shelley’s book, Frankenstein, published 200 some years ago. Meanwhile, the creation supports the marque’s growing customer base as well as social media presence, and is a celebration of the loyalty froyo fiends have for Sloane Bros.

Said recipe was conceptualised from the ground up to capture the most popular Sloane Bros fan favourites, and still deliver an original dessert that was refreshing to the taste while versatile in flavour characteristics. Its products come with either no or a low fat content, rendering the brand an easy choice.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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