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Samsung App to Power Connections and Bring Fans Closer to the Olympic Winter Games
In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, today announced that the Official App of PyeongChang 2018 is available for download.
The brand is once again powering the custom mobile application, as an effort to further enhance the Olympic Winter Games experience for all, ensuring smarter communications and smoother wireless operations during the Olympic Games.
The Official App of PyeongChang 2018 was created in partnership with the International Olympic Committee (IOC) and the PyeongChang Organising Committee for the 2018 Olympic & Paralympic Winter Games (POCOG).
The all-in-one app will help fans better enjoy the Olympic Winter Games experience by offering real-time updates, athlete information, medal standings and Olympic and Paralympic records.
Evolving from the Wireless Olympic Works service which began in 2004, the Official App of PyeongChang 2018 offers differentiated content based on location, news updates, ticket and venue information as well as online cheering service to support athletes.
“As part of our commitment to creating an enjoyable Olympic Winter Games experience for athletes, fans, and consumers, we’re proud to create connections, and to help share the Olympic Spirit around the world. Through our innovative technology advancements, our goal is to contribute to a meaningful and unforgettable experience for all,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics.
In addition to providing the latest updates that users need to know about the Olympic Winter Games, the Official App of PyeongChang 2018 is also customisable, allowing users to stay up-to-date on specific events and results they care about the most, and to receive push-notification alerts based on their favourite countries, sports or athletes.
The Official App of PyeongChang 2018 is available in English, Korean, French, Japanese and Chinese, and can be downloaded for free on Google Apps, Google Play Store, and iOS App Store.
Samsung is a four-time winner of the World Branding Awards, in the Consumer Electronics – Televisions category.
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