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Shot in its Hôtel de Crillon property in Paris, the brand redefines its ethos and features ‘The Rosewood Regulars’ in new global campaign.
Rosewood Hotels & Resorts has released a global advertising campaign which was developed in partnership with creative shop, Studio Dangin. The exercise endeavours to redefine the brand’s A Sense of Place philosophy and shine the spotlight on the luxury hospitality group’s growing presence in Europe and Asia.
Depicting an arresting vision of luxury, the push entails powerful photography and five spots featuring ‘The Rosewood Regulars’ at Hôtel de Crillon, the chain’s latest property in Paris. Shot by agency CEO and Chief Creative Officer, Pascal Dangin, each image and film delivers a striking narrative anchored by an adjective.
Evocative of both the establishment and label, the themes represented include revolutionary, iconic, audacious, diplomatic, and radical. Portrayed by Balmain creative director, Olivier Rousteing, and his friends, the eclectic group of musicians, fashionistas, families, and culture mavens represents the brand’s most trusted clientele.
Rather than focusing on the characteristics of the property, the campaign celebrates the unique personalities of guests as well as showcases how patrons are encouraged to embody the most authentic versions of themselves. In the spots, hotel associates blend seamlessly into the narrative and take on supporting roles.
A tribute to the modern-day traveller’s experiences and freedom to explore, the staff while inconspicuous, are indispensable in moments of guest transformation and discovery. Scheduled to roll out in September 2017, the exercise spans print and digital advertisement placements across key global publications.
“While the perfect way to celebrate the next stage of this timeless Parisian landmark as well as our brand as we continue our thoughtful expansion around the globe, the campaign brings our A Sense of Place philosophy to life in a new way,” said Sonia Cheng, Chief Executive Officer at Rosewood Hotel Group.
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