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As the longest existing nameplate in motoring history, the Rolls-Royce Phantom has defined British luxury craftsmanship for more than 92 years

The New Rolls-Royce Phantom made its debut in the U.S. capital yesterday evening at an event hosted by Sir Kim Darroch, the British Ambassador to the United States at his official residence in Washington D.C. New Phantom is the pinnacle offering from Rolls-Royce, a leading luxury brand.

Every modern Rolls-Royce is handcrafted exclusively at the brand’s Home in Goodwood, England.

“Rolls-Royce is an outstanding example of a British luxury brand that combines modern engineering with classic British style. American car enthusiasts appear to like the result, whether Rolls-Royce or other British car brands: the US is the single largest country market for British cars, and the latest Rolls-Royce Phantom is sure to be another hit, representing as it does a unique combination of state of the art design with handcrafted excellence,” said Sir Kim.

“As the world’s leading luxury brand, we at this company are proud to carry the message around the globe that Great Britain’s luxury industry is the world’s best. I thank Sir Kim for welcoming New Phantom, a leading luxury product, to America in such style.” said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce, speaking from the brand’s Home in Goodwood, England.

“We are proud that the newest and most exclusive member of the Rolls-Royce family has been welcomed to America by the British Ambassador to the United States. The brand continues to represent the very best of luxury craftsmanship in the world. For well over a century, the brand has been a global beacon for British luxury manufacturing excellence. With the arrival of New Phantom, considered by those in the know as ‘The Best Car in the World,’ the United States is poised to remain the largest market for the brand, worldwide,” said Pedro Mota, President of Rolls-Royce Motor Cars Americas.

New Phantom offers a wholly new, innovative and contemporary interpretation of the Rolls-Royce Phantom DNA. New levels of luxury, technology and silence are underpinned by “The Architecture of Luxury”, an all-aluminium spaceframe architecture designed by Rolls-Royce engineers at the brand’s Home at Goodwood.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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