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The annual report by Razorfish identifies women who hold executive roles across well-known global brands and private agencies.
Razorfish, part of the Publicis.Sapient network, has issued a statement confirming that Kendra Hatcher King (pictured), the agency’s Vice President of Account Planning, has been named to the 2016 Top Women in Advertising and Marketing by Black Enterprise.
The platform recognises women whose ideas and strategies have enabled them to make a mark in the field. The annual report identifies women who hold executive roles across well-known global brands and private agencies. Winners were honoured in March at the Women of Power Summit in Hollywood, Florida.
In her current capacity, King serves as a member of the leadership and business development teams at the firm’s Atlanta hub, and is responsible for brand and communication strategy across major consumer brands in the agency’s East region.
Across her more than 20-year career, she has developed brand and media strategy with consumer insight at the core for leading companies such as Coca-Cola, Bridgestone, Russell Athletic, and Kellogg’s. She also serves as board member and chairperson of the advisory committee for the Mosaic Executive Council.
The entity acts as the American Advertising Federation’s council for diversity and inclusion. Additionally, she volunteers her time as a team leader for the Effie Worldwide organisation recognising stand-out strategies for the marketing and advertising industry.
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