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While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA.
UK-based intelligent spaces company, Purple, and global networking giant, Cisco, have partnered to launch Better Together, a campaign allowing subscribed partners to automatically benefit from an additional four percent discount stacked on top of other discounts, including hunting and teaming.
While the promotional exercise targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA (Europe, Middle East, and Africa) region. To take advantage of the deal, a partner just needs to be signed up with Cisco for SLS with Purple.
Purple’s cloud software solution runs over any Cisco wireless solution. The solution enables a space to become ‘intelligent’ by using data collected to better inform both the venue owner and customer. The tie-up allows partners to open up the conversation to be more about digital transformation.
According to the provider, the aforementioned platform answers real business problems. For example, the solution enables venue owners to communicate with people in their space in a mobile way, so as to generate a return on investment as well as create operational efficiencies for partners.
From a channel perspective, Comstor has been an active part of the group and will be involved in pushing the initiative. The complementary role is aimed at ensuring a mix of targeted marketing campaigns and partner promotions is achieved, and in a manner that encourages cohesion.
“We believe the campaign will appeal to new channel partners, who can benefit from the 4% discount, many of whom are already keen to explore the possibilities offered by this new campaign and are already on board with plans to support it,” said Kerry Wright, Director of Alliances at Purple.
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