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As ‘hometainment’ sees consumers turn to their homes for new social experiences and in a near future of ‘smart-homes’, Pernod Ricard introduces Opn enhances the drinking experience through a holistic, user-friendly ecosystem of devices, applications and services.
Designed to encourage exploration and discovery, it enables the user to learn and customize the readily available 300 cocktail recipes, and adapting them to available ingredients. Coaching features guide through the spectrum of recipes and techniques to help build skills, for cocktail classics and more elaborate concoctions. From helping put together shopping lists to seamlessly ordering spirits online and having them delivered to your door, creating social calendars and offering inspiration on the art of hosting,
“We are utterly committed to developing the future of entertaining at home: an experience that is connected, engaging, tailored and responsible”, says Alain Dufossé, Managing Director of the Breakthrough Innovation Group (BIG). “With Opn, our goal is to make it easier to enjoy meaningful moments of convivialité at home.”
Opn is the perfect embodiment of how Pernod Ricard leverages innovation as one of the 4 accelerators of its business model alongside portfolio management, digital acceleration and premiumisation & luxury. Whether it is with new products or radically different experiences for consumers, innovation contributes to the Group’s top line growth, delivering 1% of incremental growth, as well as building the future of convivialité.
Over the next 12 months, BIG will continue to finesse Opn’s system based on trials and interactions currently taking place with 200 individuals in Paris.
Opn will be launched by Pernod Ricard in early 2018. Until then, Opn will be showcased at CES in Las Vegas from 5 to 8 January.
