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Star-Studded Joint Advertisement a First for PepsiCo Products
Doritos Blaze and MTN DEW ICE, both products of PepsiCo, unveiled their joint advertisement that will air during Super Bowl LII on 4 February.
Titled “Doritos Blaze vs. MTN DEW ICE,” the 60 second in-game advertisement pairs Morgan Freeman and Missy Elliott for MTN DEW ICE to take on Peter Dinklage and Busta Rhymes for Doritos Blaze in a lip-sync rap battle.
The epic commercial features Peter bringing the heat with his scorching lip-sync rendition of Busta’s verse from the track “Look at Me Now,” and Morgan giving the chills with an ice-cold lip-sync performance of Missy’s chart-topping hit “Get Ur Freak On.”
As Peter takes a fiery bite of Doritos Blaze, his world is engulfed in flames, which then freezes over once Morgan takes a refreshing chug of MTN DEW ICE.
As previously established in teasers for the spot, Busta and Missy act as the duo’s “coaches.” As the intensity rises in the rap battle, Busta and Missy make cameo appearances to continue their support.
The creative in the spot mirrors the boldness and originality fans have come to expect from Doritos and MOUNTAIN DEW.
Both brands are returning to the Super Bowl in the first Super Bowl commercial televised in the US to feature one company advertising two of its trademarks back-to-back.
The fan favourites are no strangers to stealing the spotlight during the big game. Doritos had a successful 10-year run of the “Crash the Super Bowl” campaign that concluded at Super Bowl 50, and Mountain Dew launched its wildly popular advertisement “Puppymonkeybaby” in the 2016 game.
Using an exclusive Snapchat lens available starting on Super Bowl Sunday, fans can record their own performance inspired by the advertisement.
Fans can then pick a side – either Doritos Blaze or MTN DEW ICE – and get in on the conversation by following @Doritos and #SpitFire, and @MountainDew and #IceCold on Twitter and Instagram.
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