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The launch is designed to start a larger conversation about a reimagined financial world which the brand believes must include all
Global digital commerce juggernaut, PayPal, is set to roll out its pilot Super Bowl global brand campaign as an independent company. Slated to premiere on 7 February 2016, the 45-second television commercial created by CP+B in Los Angeles is scheduled to coincide with the first quarter of the pro football game.
Positioned as its global vision for the future of money, the spot represents the first time the payments service provider is advertising during television’s most-watched event. Marking the championship’s fiftieth installation, the said match takes place at the San Francisco 49ers Levi’s Stadium located in Santa Clara, California.
An industry leader with a powerful message to share, PayPal’s move is aimed at transforming the everyday lives of people worldwide. Serving as a historic debut for the brand, a core objective of the marketing push is to reach a broad audience across a national platform.
“This ad is more than a commercial. It’s our opportunity to introduce the world to PayPal’s vision for the future of money—to empower people and businesses to move and manage money securely, efficiently, and affordably,” said Greg Fisher, PayPal Vice President of Global Brand Marketing.
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