Pandora brings fans closer to athletes through its latest launch

Pandora’s Uninterrupted Radio launch coincides with the resumed pro basketball seasons from the bubbles

Pandora is launching Uninterrupted Radio, a brand new and exclusive station that features music selected by top NBA and WNBA players. With Uninterrupted, listeners get access to the very soundtracks that top athletes listen to on and off the court, including those curated and used by LeBron James, Kyle Kuzma, Trae Young, A’ja Wilson, Draymond Green, Lonzo Ball, Skylar Diggins-Smith, Tobias Harris, Angel McCoughtry and others.

The brand’s Uninterrupted Radio, available now, coincides with the NBA resuming the 2020 season from the NBA bubble in Disney World’s ESPN Wide World of Sports near Orlando, Florida and the WNBA season happening from the WNBA bubble in Bradenton, Florida.

Uninterrupted Radio launches as one of Pandora’s first curated stations to feature its Modes functionality, giving fans, even more, control over their listening experience by offering selectable and thematic sub-stations curated by their favourite athletes with special audio drops throughout. Uninterrupted Radio will launch with Tip-Off, Vet, and Postgame Modes, with more to come as the station evolves.

“We are proud of how SiriusXM and Pandora continue to creatively innovate and find new ways to connect people through our range of audio programming,” said Scott Greenstein, President and Chief Content Officer of SiriusXM. “With live sports returning, Uninterrupted Radio on Pandora will give fans an even deeper way to experience the game they love by capturing the essential connection between music and sports.”

“We started this partnership with SiriusXM to continue finding new and innovative ways to connect fans and athletes through the power of music. Uninterrupted’s mission is to empower our community. We are really excited to create a new platform on Pandora to empower fans and athletes through the universal, eternal connection between sports and music,” said Maverick Carter, CEO of The SpringHill Company.

The best of Uninterrupted Radio and the Uninterrupted playlists on Pandora will be highlighted during the Uninterrupted Radio Takeover, airing all weekend on SiriusXM’s The Heat, channel 46, as the top Athletes play their top artists, and favourite R&B and Hip Hop songs.

Uninterrupted Radio is part of SiriusXM and Pandora’s ongoing collaboration with Uninterrupted to connect music and sports in exclusive and innovative ways. The new station builds on the 2019 launch of curated playlists on Pandora from athletes including LeBron James, Rob Gronkowski, Odell Beckham Jr., Mo Bamba, Nate Burleson, Patrice Evra, Chiney Ogwumike, Adam Rippon, Joc Pederson, Todd Gurley, Chelsea Gray, Monique Billings, and more.