News Archives | World Branding Forum

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With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software...

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Amazon to begin drone deliveries this year

Joshua Hughes

June 16, 2022

Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their homes,...

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Bloomsbury’s Book Boom

Joshua Hughes

June 15, 2022

Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit that...

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Ikea Norway’s ‘Baby Names Catalogue’

Olivia Pearce

June 15, 2022June 15, 2022

Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with over...

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Jack Daniels and Coca-Cola Mix It Up

Olivia Pearce

June 14, 2022June 14, 2022

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue...

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Burger King ‘Whopper to a Flame’ Campaign

Olivia Pearce

June 8, 2022June 8, 2022

The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been released...

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Ford to create 6,200 United States jobs

Joshua Hughes

June 7, 2022

Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned combustion-engine...

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Ribena Centers New Campaign On Awkward Moments

Olivia Pearce

June 6, 2022June 6, 2022

Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink...

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Dyson Working On Home Robots

Joshua Hughes

May 26, 2022

Dyson has announced plans to create a major robotics centre at its facility at Hullavington Airfield, in Wiltshire, that will work on new types of...

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Nielsen Collaborate with TikTok

WBF

May 25, 2022May 25, 2022

Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together...