News Archives | World Branding Forum

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New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

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Featured Marketing News

Sanrio Hummingmint Café Creates Buzz in Denmark

Thomas Ng

September 1, 2015

Hummingmint Café to also Open in Japan in September for Limited Period TOKYO, 31 August, 2015 - The Laundromat Café in Copenhagen, Denmark, is where the Hummingmint Café was open for...

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Industry News

Global sales and marketing firm ZS opens Singapore office

Anisha Kapoor

September 1, 2015September 1, 2015

Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS's fifth location in Asia and 22nd worldwide....

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Branding Featured News

Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve Better Result

Olivia Pearce

August 28, 2015August 28, 2015

Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...

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Campaigns Featured News

Stuart Weitzman Launches Gisele Bündchen Television Commercial

Anisha Kapoor

August 28, 2015

NEW YORK - Stuart Weitzman proudly launches its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards on...

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Industry News

DreamWorks Animation’s Chief Global Brand Officer Michael Francis To Leave Role

Olivia Pearce

August 27, 2015

Jim Fielding, Head of Global Consumer Products, to Oversee DWA's Licensing and Franchise Management Businesses DreamWorks Animation (DWA) announced that Michael Francis, the Company's Chief...

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Branding Featured News

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

Olivia Pearce

August 27, 2015August 27, 2015

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant...

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Advertising Featured News

U.S. Growth Offsets Chinese Jitters at Ad Group WPP

Reuters

August 26, 2015August 26, 2015

By Kate Holton LONDON (Reuters) - Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target...

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Featured Marketing News

The Coffee Bean & Tea Leaf Inks Exclusive Deal For China

Anisha Kapoor

August 26, 2015August 26, 2015

LOS ANGELES – The Coffee Bean & Tea Leaf, Southern California's oldest and largest privately-held specialty coffee and tea retailer in the U.S., announces the signing of an exclusive...

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Advertising News

TBWA Announces Merger of Canadian Operations

Joshua Hughes

August 24, 2015

TBWA Worldwide has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA. The Juniper Park partnership team of CEO...

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Marketing News

Jesse Lin Promoted To Vice Chairman, McCann Worldgroup APAC, And Chairman, MRM//McCann APAC

Anisha Kapoor

August 24, 2015

McCann Worldgroup today announced that Jesse Lin has been promoted to Vice Chairman of McCann Worldgroup Asia Pacific and Chairman of MRM//McCann APAC. Lin continues...

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Featured Industry News

4A’s To Host Second Annual Talent@2030 Conference During U.S. Advertising Week

Thomas Ng

August 21, 2015

Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge The 4A's, the leading U.S. trade...