News Archives | World Branding Forum

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Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016 Geometry Global...

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Branding Campaigns Featured News

CDW Launches Mission to Rescue Trapped Charles Barkley

Olivia Pearce

October 7, 2015October 7, 2015

The technology solutions brand’s latest marketing push features the star athlete in a series of broadcast, online, and radio advertising executions Technology solutions provider, CDW,...

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Branding Featured News Technology

Worldhotels Returns from Digital Makeover with New Look

Thomas Ng

October 7, 2015October 7, 2015

The rehash of its official group website is aimed at beefing up user interactivity, online security, and marketing communications to heighten the brand experience Global hospitality...

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News Public Relations

Marshall Manson Appointed UK CEO at Ogilvy PR

Anisha Kapoor

October 7, 2015October 7, 2015

The new lead brings to the table extensive social media, content, and digital expertise, rendering him most suitable for driving expansion Ogilvy Public Relations has...

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Advertising Industry News

Ogilvy & Mather UK’s Gordon Returns as Group Transformation Director

Joshua Hughes

October 7, 2015October 7, 2015

The O&M veteran exits her Group Chairman role in Singapore to drive collaboration and integration across the group while based in London Ogilvy & Mather...

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Branding Featured Marketing News

The Boston Celtics and Putnam Investments Play Ball

Olivia Pearce

October 6, 2015October 7, 2015

The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...

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Branding Featured News Social Media Technology

Yankee Candle Rekindles Flame with New Online Tool

Thomas Ng

October 6, 2015October 6, 2015

The feature supports the brand's direction to more actively engage with its consumers across the digital sphere Global premium scented candle manufacturer, The Yankee Candle...

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News Public Relations

MWWPR Revs Up Sports and Lifestyle with Berk Acquisition

Anisha Kapoor

October 6, 2015October 6, 2015

The takeover brings one of the industry's most elite sports, entertainment, and luxury lifestyle firms into the MWWPR stable MWWPR has acquired a majority stake...

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Featured Industry News Public Relations

Francis Ingham to be Installed as Master of The Company

Joshua Hughes

October 6, 2015October 6, 2015

The appointment will see the industry leader focus on redefining UK’s place in global PR as part of his newly-assembled four-fold plan Industry veteran and...

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Advertising Branding Campaigns Featured News Videos

Gillette Shaves Off with Bond Moments Push

Joshua Hughes

October 5, 2015

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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Advertising Branding Campaigns Featured News Videos

Flexjet Ascends with New Commercial for Red Label

Olivia Pearce

October 5, 2015October 5, 2015

The brand’s latest TVC is centred around its luxury fractional jet fleet, Red Label, and is aimed at the jetliner’s target audience of high net...

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Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...