News Archives | World Branding Forum

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The realignment supports the aim to enhance employee focus, product quality, and its brand presence in the marketplace Hanson Building Products has changed its name to Forterra following...

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Carl’s Jr. Whips Up Three-Way Combo Deal for New Push

Joshua Hughes

October 15, 2015October 23, 2015

The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...

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Royal Caribbean Inspires Unique Experiences with Come Seek

Olivia Pearce

October 15, 2015October 15, 2015

The multi-billion dollar marketing campaign which debuts this month includes broadcast, digital, OOH, PR, social media, and more Royal Caribbean International is scheduled to soon...

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Branding Featured News

Macy’s Tailors Masculine Charm with OppoSuits Debut

Deborah Joy Peter

October 15, 2015October 15, 2015

The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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News Technology

Viber Gets Creative with Fresh Round of Sticky Fingers

Thomas Ng

October 15, 2015October 15, 2015

A search to unearth design talent from across the world, the initiative was inked in partnership with Talenthouse Viber has launched its second Sticky Fingers...

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Westin Chillaxes with Better Vacation Days

Joshua Hughes

October 14, 2015October 14, 2015

The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12 months...

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Toyota Launches Future with Blast from the Past

Olivia Pearce

October 14, 2015October 14, 2015

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...

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Branding Featured News

Ritz-Carlton to Dip Toes into Sand at Mexico City

Thomas Ng

October 14, 2015October 14, 2015

The hospitality juggernaut’s upcoming launch into Mexico represents the marque’s entry into one of the region’s most prominent cities The Ritz-Carlton Hotel Company is slated...

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Industry Marketing News Social Media

ID Media Grabs Capital Brands’ Agency of Record Spot

Anisha Kapoor

October 14, 2015October 14, 2015

As its new A-O-R, the agency has been commissioned with running media buying and planning for the advertiser’s NutriBullet, Magic Bullet, and Super Foods brands...

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Branding Featured News Technology

Air France-KLM-Martinair Cargo Inks Accenture Software Partnership

Thomas Ng

October 13, 2015October 13, 2015

The new solution automates capacity checks, reduces manual intervention by revenue managers, and provides better insight into space availability Air France-KLM-Martinair Cargo in partnership with...

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Renaissance and Marriott Turn Up Service with Business Unusual

Olivia Pearce

October 13, 2015October 13, 2015

The three-way partnership entails the upcoming launch of a comedy-inspired short film slated to premiere during the beginning of next year Renaissance Hotels and Marriott's...