News Archives | World Branding Forum

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The global creative campaign is set to roll out across the brand’s international markets in 2016 using a fully integrated approach Realising a ‘one brand’...

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JW Marriott Debuts Two Bellmen Two Trailer

Joshua Hughes

January 22, 2016January 22, 2016

Shot on location at the JW Marriott Marquis Hotel Dubai, it provides a theatrical look into the bustling world of two bellmen JW Marriott and its...

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Branding Campaigns Featured News

CoverGirl Jazzes Up with Zendaya’s Ambassadorship

Olivia Pearce

January 22, 2016January 22, 2016

In the summer, she will be the face of the brand’s cornerstone collection—its line of Clean products as well as a new mascara variant CoverGirl, under Procter...

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InVNT Promotes Kort to London’s EMEA Office

Anisha Kapoor

January 22, 2016January 22, 2016

He will contribute to overall growth strategy, specifically in the automotive segment, given his deep expertise in the particular area Global brand communications agency, inVNT,...

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Holland America Line Sports New Look and Feel

Joshua Hughes

January 21, 2016January 23, 2016

Its latest brand campaign supports the direction and invites travellers to embrace the unique experiences it has both aboard ship and ashore Holland America Line has refreshed its...

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Stella Artois Toasts to Matt Damon’s Water.org Deal

Olivia Pearce

January 21, 2016January 23, 2016

The push aims to drive awareness surrounding the global water crisis which affects 663 million people worldwide Stella Artois has partnered with Water.org and its...

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FH Names Carter Global COO and President, Americas

Anisha Kapoor

January 21, 2016January 21, 2016

He will focus on enhancing the brand experience for employees, clients, agency partners, and with the DAS Group of Companies FleishmanHillard has named J.J. Carter...

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Advertising News Technology

MediaMath and Adform Form Programmatic Partnership

Deborah Joy Peter

January 21, 2016January 23, 2016

The two brands will leverage each other’s platforms to capitalise on mutually beneficial opportunities beginning with programmatic Digital marketing solutions provider, MediaMath and Adform, an...

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Branding Campaigns Featured News

Hershey Catches Millennial-Led Break with #myTAKE5

Olivia Pearce

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...

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Campaigns Featured News Social Media Technology

Fox Sports Launches Pilot Social Push with #18TOWIN

Thomas Ng

January 20, 2016January 21, 2016

The digital exercise will feature all 18 Bundesliga clubs in training as some of the world's best players go up against their own FOX Sports...

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Branding Featured Marketing News

FrieslandCampina Renews Strategy with NBA Asia

Deborah Joy Peter

January 20, 2016January 21, 2016

Via the deal, the brand will amplify the importance of exercise and good nutrition through events, television, digital, and localised content The National Basketball Association...