News Archives | World Branding Forum

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Jeep and Dodge branded spots as well as digital extensions will activate consumer engagement leading up to the film’s premiere Fiat Chrysler Automobiles and Warner...

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Branding Campaigns Featured News

Bruno Magli Signs On Lucy Liu for US Comeback

Olivia Pearce

February 22, 2016February 22, 2016

The brand ambassador appointment by parent company, Marquee Brands, signifies the return of Bruno Magli to the American market Luxury Italian designer, Bruno Magli, has...

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Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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AppsFlyer Marks European Expansion with UK Debut

Thomas Ng

February 22, 2016February 23, 2016

The brand has launched an office in London and named Paul Wright to the role of Country Manager for the aforementioned region International mobile marketing...

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Advertising Featured News Videos

Asics Changes the Game with Want It More Push

Joshua Hughes

February 19, 2016March 22, 2016

Using a multi-faceted approach, the campaign is designed to support the brand’s global strategy to expand its footprint beyond just running Asics has rolled out...

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Branding Featured News Videos

Victoria’s Secret Sends Love Letters with xo,Victoria

Deborah Joy Peter

February 19, 2016February 19, 2016

The new release was launched in New York City, with Dutch supermodel, Romee Strijd, secured as the face of the new scent Victoria's Secret has...

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Branding Campaigns Featured News

Pulsar Captures Life in Real Time with Joey Logano

Olivia Pearce

February 19, 2016February 19, 2016

The iconic sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement Pulsar, a division...

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Featured Marketing News

Madame Alexander Unveils New Line at Toys R Us

Anisha Kapoor

February 19, 2016February 19, 2016

From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website In a...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...

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Advertising Featured News Videos

Leo Burnett Fills USA Chief Strategy Officer Role

Joshua Hughes

February 18, 2016February 18, 2016

The appointment follows the naming of Stoddart to CEO of Leo Burnett Worldwide by Arthur Sadoun, Global CEO of Publicis Communications Leo Burnett has named Marcello Magalhaes its...

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Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...

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News Public Relations

Kwittken Grows London Team with Twin Hires

Thomas Ng

February 18, 2016March 22, 2016

The additions are former France Telecom communications lead, David Taylor, and consumer technology PR specialist, Gary Wilson International public relations firm, Kwittken, under MDC Partners, has...