News Archives | World Branding Forum

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In the creative, the quality of service promised by Singtel is measured against real-world conditions by being put to three crucial tests. Singtel has unveiled...

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Featured Marketing News

Curio by Hilton Worldwide Lands on Honduran Shores

Anisha Kapoor

May 10, 2016May 12, 2016

The Curio portfolio represents a collection of upscale hotels hand-picked for travellers seeking discovery and authentic experiences. Hilton Worldwide has widened its footprint to include a...

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Branding Campaigns Featured News

Biotherm Homme Bends It with David Beckham

Olivia Pearce

May 9, 2016May 9, 2016

The Biotherm Homme and David Beckham tie-up will see the launch of a men's grooming line and the athlete feature as global ambassador. Biotherm Homme, under the...

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Advertising Featured News Videos

Huawei Dials into United Kingdom with P9

Joshua Hughes

May 9, 2016May 12, 2016

Henry Cavill and Scarlett Johansson are the faces of the Huawei P9 campaign and will lead a new spot airing in the UK this month....

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Featured Marketing News Videos

Simmons Elevates Beautyrest Black Line with Tom Brady

Deborah Joy Peter

May 9, 2016May 9, 2016

The Simmons push featuring its brand ambassador focuses on the importance of restorative sleep and the latest mattresses collection. Simmons Bedding Company has secured an exclusive partnership with football...

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Featured Industry News

Aeroflot Partnership Inked with Avis Takes Flight

Thomas Ng

May 9, 2016May 9, 2016

All Aeroflot Bonus members who rent with Avis from 4 May will be awarded 6,000 air miles, depending on length of service. Aeroflot and Avis...

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Advertising Featured News Videos

Procter & Gamble Comes out Strong with 10.3 Million Views

Joshua Hughes

May 6, 2016May 6, 2016

The Procter & Gamble push was created for its Tide, Pampers, and Bounty brands and is inspired by the Rio 2016 Olympic Games. Procter &...

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Branding Featured News

Groupon $30,000 3D Replica of Mama’s Son: Creepy or Cuddly?

Olivia Pearce

May 6, 2016May 6, 2016

Groupon has teamed up with SWIRGO to introduce a unique Mother's Day special in 3D to recreate bond between one mum and her child. As...

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Featured Marketing News

The ARMOURY At Champs Sports Heads to Texas

Deborah Joy Peter

May 6, 2016May 6, 2016

The ARMOURY At Champs Sports serves as a one-stop shop for brand enthusiasts and features the latest apparel and accessories. Under Armour has teamed up with Champs...

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Featured Industry News

Arc Strengthens Global Leadership with Key Appointments

Anisha Kapoor

May 6, 2016May 6, 2016

Joining the restructured Arc leadership team are five industry veterans, including Chris Cancilla, Karuna Rawal, and Bob Raidt. Shopper marketing and activation agency, Arc, has...

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Branding Featured News

Who is King Power and Why Are They Winning?

Deborah Joy Peter

May 5, 2016May 5, 2016

The recent phenomenal EPL win by Leicester City has solidified the position of King Power, the club’s brand owner and primary sponsor. A travel retailer...

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Advertising Campaigns Featured News

Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...