News Archives | World Branding Forum

Read Time:1 Minute, 27 Second

The accolade recognises his role in transforming VICE from a print magazine into an international multimedia brand Cannes Lions has named Founder and Chief Executive...

Read Time:1 Minute, 15 Second

Branding Campaigns Featured News

Strongbow Paints Town Red with Cherry Blossom Debut

Deborah Joy Peter

March 22, 2016March 22, 2016

The premiere of the brand's latest addition follows the recent roll-out of a new television commercial starring actor, Patrick Stewart Strongbow has unveiled its latest...

Read Time:1 Minute, 23 Second

Branding Featured News

The Luxury Collection Gives The Liberty $11m Makeover

Thomas Ng

March 22, 2016March 22, 2016

Once home to several notorious inmates, the location now features 298 accommodations re-imagined by interior designer, Bill Rooney The Luxury Collection, under Starwood Hotels &...

Read Time:2 Minute, 32 Second

Branding Featured News

Former Intel Chairman and CEO Grove Dies at 79

Olivia Pearce

March 22, 2016March 22, 2016

Present at the company’s founding in 1968, the technology veteran and business maestro was named President in 1979 and CEO in 1987 Intel has released...

Read Time:2 Minute, 23 Second

Branding Campaigns Featured News Videos

Cookie Monster Steals over 3M Views for Apple’s iPhone 6s Timer Ad

Deborah Joy Peter

March 21, 2016March 24, 2016

Developed by TBWA/Media Arts Lab and released on 16 March 2016, the 60-second spot has already secured more than three million views Across a landscape...

Read Time:1 Minute, 6 Second

Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

Read Time:1 Minute, 21 Second

Branding Featured News

Anheuser-Busch Drinks to Estrella Jalisco’s US Debut

Joshua Hughes

March 21, 2016June 13, 2023

Supported by a push titled This is Mexicanidad, the effort celebrates age-old Mexican traditions and its rich brewing history Anheuser-Busch is rolling out its light-flavoured pilsner...

Read Time:1 Minute, 58 Second

Smarts Communicate Sets Up PR Shop in London

Anisha Kapoor

March 21, 2016March 21, 2016

The debut coincides with Smarts' offices in Scotland re-branding as Smarts Communicate in a move designed to provide opportunity Belfast-based global public relations and content...

Read Time:1 Minute, 23 Second

Advertising Featured News Videos

Aeromexico Clears the Air with Fleet Revamp

Joshua Hughes

March 18, 2016June 13, 2023

The promotional effort covers television, radio, print, billboards, and a combination of several different types of ads and graphic materials Aeromexico has initiated a major...

Read Time:1 Minute, 16 Second

Branding Featured News

Michael Kors Straps on Wearable in Timely Fashion

Olivia Pearce

March 18, 2016March 18, 2016

Made to run with the iPhone and Androids, Access was developed in partnership with Google to leverage its smartwatch platform Penetrating the wearables market, Michael...

Read Time:1 Minute, 18 Second

Featured Marketing News

Coca-Cola Sweetens Hansen’s and Blue Sky Deal

Anisha Kapoor

March 18, 2016March 18, 2016

Research indicates that the overall segment accounts for less than two percent of the brand’s total soft drink business in the United States The Coca-Cola...

Read Time:1 Minute, 27 Second

Branding Featured News

Hasbro Celebrates World Monopoly Day for 81st Bash

Deborah Joy Peter

March 18, 2016March 19, 2016

Ushering in the roll-out of ‘Monopoly Empire,’ anniversary festivities begin on 19 March using social media and activations Marking its 81-year heritage, Hasbro is commemorating...