News Archives | World Branding Forum

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The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

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Campaigns Featured News Public Relations

UK’s Halewood Hands 360PR Crabbie’s U.S. Business

Anisha Kapoor

March 29, 2016March 29, 2016

Since launching in six states during April 2012, the variant is on target to be on shelf in all 50 states in less than four...

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Branding Featured News

TREND Hits Home with HGTV Stars as Brand Ambassadors

Deborah Joy Peter

March 29, 2016March 29, 2016

Christina and Tarek El Moussa will represent the brand’s sister company Granite Transformations, a full-service remodelling franchise TREND Group, international producer of full body glass...

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Advertising Featured News

TBWA Names Dawson Global ECD for Nissan United

Joshua Hughes

March 29, 2016March 29, 2016

The appointment marks Neil Dawson’s return. He was TBWA Creative Director in the London office from 2003 to 2005 TBWA has named Neil Dawson (pictured) the Executive Global...

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Branding Featured News

United Airlines Offers Waivers in Aid of Brussels Bombings

Olivia Pearce

March 24, 2016March 24, 2016

Travellers can adjust existing itineraries for arrival in or departure from Amsterdam, Dusseldorf, Frankfurt, London, Paris or Luxembourg In aid of the Brussels Zaventem International Airport...

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Branding Campaigns Featured News

Toyota Heralds Best Seller’s Golden Year with #Corolla50

Deborah Joy Peter

March 24, 2016March 24, 2016

A campaign has rolled out to showcase how the brand has powered memories and milestones for millions worldwide Toyota has rolled out the Corolla 50th Anniversary...

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Princess Cruises Goes Mobile with Places to Sea App

Thomas Ng

March 24, 2016March 24, 2016

An industry first, it was developed by creative agency, Goodby Silverstein & Partners, and designed for Android and iOS devices Princess Cruises has released a new...

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Advertising Featured News

Acura Races to the Tracks with NSX GT3 Debut

Joshua Hughes

March 24, 2016March 24, 2016

Supporting the new super car’s premiere is an upcoming campaign scheduled for 2017 which will kick-off in North America Acura has unveiled the NSX GT3....

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Advertising Featured News

Dodge Commands the Wheel with 16.3m Views

Joshua Hughes

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

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Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

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News Public Relations

Ogilvy PR Names Paff SVP for Ogilvy Media Influence

Anisha Kapoor

March 23, 2016March 23, 2016

The Emmy award-winning television reporter brings to the role extensive journalism, media and communications experience Ogilvy Public Relations has appointed Karen Paff to the position...

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News Public Relations

MWWPR Hires Gordon to Lead Research and Insights

Deborah Joy Peter

March 23, 2016March 23, 2016

She will oversee thought leadership, audience, and category trend analysis, insights and agency-wide measurement MWWPR has welcomed Michelle Gordon to the global independent firm as Senior Vice...