News Archives | World Branding Forum

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The mobile service provider is making the service available to T-Mobile Simple Choice customers first, and at no additional charge T-Mobile has launched Binge On...

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Branding Featured News

Lincoln Drives Brand with Fellow Barber Partnership

Olivia Pearce

April 1, 2016April 1, 2016

The deal includes membership privileges which entail vehicle detailing, car washes, and unique dining experiences, and more The Lincoln Motor Company has inked an exclusive...

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Branding Featured News

Burger King Adds Flame to Angry Whopper Sequel

Deborah Joy Peter

April 1, 2016April 1, 2016

The new release is on a mission to throw out the misconception people have over a product prequel always being second to none Burger King...

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News Public Relations

Weber Shandwick Names Cooper SVP for Sacramento

Anisha Kapoor

April 1, 2016April 1, 2016

In the role, she will be responsible for expanding the communications network’s public affairs practice in the California market Weber Shandwick has expanded its public affairs...

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Advertising Featured News Videos

PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

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Branding Featured News

British Airways Takes Summer to Spain from London City

Olivia Pearce

March 31, 2016

The new flights to the heart of Spain’s Costa Blanca will operate four times a week for 10 weeks from the end of June 2016...

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Featured Marketing News Social Media

Coca-Cola Strikes Chord with Share a Coke Evolution

Anisha Kapoor

March 31, 2016March 31, 2016

The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

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Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....

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Branding Campaigns Featured News Videos

InterContinental Books Riggle for Holiday Inn Express

Deborah Joy Peter

March 30, 2016March 30, 2016

In his newly secured Creative Director role, the funnyman is set to showcase the simple pleasures made possible via the brand’s hotels InterContinental Hotels Group has renewed...

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Branding Campaigns Featured News

LG Dials in with Statham for G5 Smartphone Push

Olivia Pearce

March 30, 2016March 30, 2016

The spot debuts worldwide in markets including North America, Latin America, Europe, and East Asia, and on Facebook from 1 April 2016 Global electronics juggernaut, LG, has...

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Featured News Public Relations Social Media

Weber Shandwick Beefs Up with Facebook at Work

Thomas Ng

March 30, 2016March 30, 2016

According to the firm, the enterprise-wide engagement comes on the heels of a successful pilot programme which began in late 2015 Weber Shandwick has adopted...

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Advertising Industry News

TBWA Welcomes Anaka Kobzev to Global Executive Team

Joshua Hughes

March 30, 2016March 30, 2016

She brings with her high-profile marketing communications experience, having led internal and external public relations for over a decade TBWA has appointed Anaka Kobzev (pictured)...