News Archives | World Branding Forum

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Giorgio Armani has assembled a line-up of 5 Real Women, who were carefully selected to embody passion and inspire others. Following the success of The Courage...

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Featured Marketing News

#RockYourLegs Adds Shine to Schick Shave with Emojis

Anisha Kapoor

April 6, 2016April 9, 2016

Schick and Skintimate have created emojis for the latest installation of #RockYourLegs. Legs have been added to increase the impact of the push. The branding exercise is now in its second year....

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Branding Campaigns Featured News

Bioré Freshens Up with Mitchell’s Ambassadorship

Olivia Pearce

April 6, 2016June 16, 2016

Shay Mitchell is set to serve as the face of the Bioré brand for 2016 and will be featured in the marque's upcoming campaigns. Bioré Skincare...

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Advertising Featured News

TBWA/Chiat/Day Names Reyes MD for New York

Joshua Hughes

April 6, 2016June 16, 2016

She joins the network as the day-to-day operational lead for the agency as well as the principal liaison across all TBWA roster clients. TBWA\Chiat\Day has...

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Featured Marketing News Videos

Unilever Debuts #TuTwist Push Targeting Latinas

Olivia Pearce

April 5, 2016April 5, 2016

The programme spotlights Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by Comedy Central’s Alternatino star, Arturo Castro Unilever’s U.S. Food and refreshment...

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Branding Campaigns Featured News Videos

Burberry Launches New Fragrance Advert

Reuters

April 5, 2016

Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance. Saskia O’Donoghue reports Heritage brand Burberry has released its steamiest advert yet. The...

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Advertising Featured News Videos

Skechers Performance Extends Kuchar’s Ambassadorship

Joshua Hughes

April 5, 2016April 5, 2016

He’s part a new push themed GOLF SCHOOL which features three other golf pros—Belén Mozo, Billy Andrade, and Colin Montgomerie Skechers Performance, under Skechers USA,...

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Ogilvy PR Promotes La Russo to MD for Two Offices

Deborah Joy Peter

April 5, 2016April 5, 2016

With 17 years of experience at Ogilvy, he is now responsible for expanding the agency's client base as well as service offering Ogilvy Public Relations has...

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Featured Marketing News Videos

SodaStream Adds Sparkle to April Fool’s with Bjornsson

Thomas Ng

April 4, 2016April 4, 2016

The holder of Europe's ‘Strongest Man’ title, the actor was chosen by the water company as the ambassador for said push Sparkling water brand, SodaStream, has...

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Advertising Featured News Videos

Booking.com Romanticises Travel with Wedding Plans

Joshua Hughes

April 4, 2016April 4, 2016

The push depicts a fictitious campaign based on the real wedding of comedians and Hollywood actors, Jordan Peele and Chelsea Peretti Online travel platform, Booking.com,...

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Branding Campaigns Featured News Videos

Blu Goes Global with Just You & blu Brand Campaign

Olivia Pearce

April 4, 2016April 7, 2016

Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France Electronic vaping company, blu, has...

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Branding Campaigns Featured News Videos

PortsToronto Debuts It’s My Airport Push for Billy Bishop

Deborah Joy Peter

April 4, 2016April 4, 2016

The aim is to drive awareness towards the airport from a personal perspective and as an important piece of infrastructure of Toronto PortsToronto, the operator...