News Archives | World Branding Forum

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Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...

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Advertising Featured News Videos

Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

April 19, 2016April 19, 2016

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...

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Featured Marketing News

Hyundai Scores Miami Dolphins Deal with NFL

Joshua Hughes

April 19, 2016April 19, 2016

The tie-up joins existing Hyundai deals with the Arizona Cardinals, Houston Texans, Minnesota Vikings, and Pittsburgh Steelers. Coming off a successful Super Bowl campaign in its first year as...

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News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor

April 19, 2016April 19, 2016

Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...

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Featured Marketing News

Old Spice Teams Up with Tough Mudder as Partner

Deborah Joy Peter

April 18, 2016April 18, 2016

The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...

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Advertising Featured News

Nissan Ups UEFA Game for Latin America

Joshua Hughes

April 18, 2016April 18, 2016

Two Nissan teams competed: NP300 Frontier in strong defence, X-Trail and Qashqai in the middle, and March in the agile front. Nissan, global automotive partner...

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Branding Featured News

Estée Lauder Inks Global Deal with Victoria Beckham

Olivia Pearce

April 18, 2016

The line launches in September at select retailers worldwide, Victoria Beckham stores, online, and via the Estée Lauder website. Estée Lauder has entered into a partnership...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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Advertising Featured Industry News

Samsung Bags Creative Marketer of the Year at Cannes Lions

Joshua Hughes

April 15, 2016April 15, 2016

The award recognises the impact Samsung technology has had on consumers's lives and shift of its marketing approach to a more consumer-centric strategy. The Cannes Lions...

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Branding Featured News

Paramount Pictures Takes Ghost in the Shell to NZ

Olivia Pearce

April 15, 2016April 15, 2016

Paramount Pictures and DreamWorks Pictures have inked a deal with the New Zealand Film Commission and Tourism New Zealand. Paramount Pictures and DreamWorks Pictures have...

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SodaStream Reappoints PPMG to PR Account for US

Anisha Kapoor

April 15, 2016April 15, 2016

The firm will lead the brand’s public relations efforts across said market to drive the health benefits of SodaStream products. Global home sparkling water-maker manufacturer, SodaStream,...

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Branding Featured News

Starwood Checks into the Netherlands with Element

Deborah Joy Peter

April 15, 2016April 15, 2016

An atmosphere which fuels life in balance and on the move, the Element experience is suited to travellers staying for days or weeks. Starwood Hotels &...