News Archives | World Branding Forum

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Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...

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Davidoff Debuts #LoveTheOcean with Scott Eastwood

Olivia Pearce

July 1, 2016July 1, 2016

The message of the Davidoff short is a call to action to safeguard one of the world’s most precious yet endangered natural resources. Davidoff Cool Water,...

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Advertising Featured News

Paper Mate Inks #SpreadJoy Deal with Shawn Mendes

Joshua Hughes

July 1, 2016July 1, 2016

As Paper Mate ambassador, Mendes will represent the brand’s Spread Joy, Not Smears push, which ties in with his upcoming World Tour. For the launch of...

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Featured Marketing News

Hainan Airlines Signs DreamWorks for Kung Fu Panda

Deborah Joy Peter

July 1, 2016July 1, 2016

The Kung Fu Panda film franchise will be featured across the Hainan Airlines fleet to celebrate its inaugural 787-9 flight to North America. Hainan Airlines has...

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Branding Featured News

SC Johnson Unveils Plans for Babyganics Takeover

Anisha Kapoor

July 1, 2016July 1, 2016

The SC Johnson acquisition includes the handover of an extensive line of skin, bath, oral, and sun care products, among others offerings. SC Johnson has...

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Has Wagg Barked Up the Right Tech with First Dog TV Remote?

Olivia Pearce

June 30, 2016June 30, 2016

The newly developed dog-friendly prototype by Wagg marks the launch of Dogglebox, a one-off spoof with a completely canine cast. Pet food brand, Wagg, based...

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Branding Featured News

Four Points Expands Starwood Footprint into Sydney

Deborah Joy Peter

June 30, 2016June 30, 2016

Situated in the Central Business District area along George Street, Four Points by Sheraton Parramatta is scheduled to open in 2018. Starwood Hotels & Resorts...

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MWWPR Hires SVP for Western Region Consumer Practice

Anisha Kapoor

June 30, 2016June 30, 2016

Appointed to the role is Wendi Shapiro, who brings to the MWWPR table, extensive consumer marketing and communications experience. MWWPR has named Wendi Shapiro (pictured)...

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Branding Featured News Videos

Burger King Seasons with Cheetos for Summer Special

Olivia Pearce

June 29, 2016June 29, 2016

A unique partnership, the collaboration unveils the ultimate limited-edition offering with the debut of Mac n’ Cheetos by Burger King. Burger King and Cheetos, under...

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Advertising Featured News

T-Systems Teases with First London Bus Campaign

Joshua Hughes

June 29, 2016June 29, 2016

The T-Systems push entails the wrapping of five double-decker buses with a giant ‘teaser’ IP address meant to attract the city’s IT executives. Deutsche Telekom's...

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Juventus Football Club Extends 24option Euro 2016 Deal

Anisha Kapoor

June 29, 2016June 29, 2016

The Juventus partnership entails a campaign led by a TVC and consumer contest which both support the European championships. The Juventus Football Club strategic partnership with...