News Archives | World Branding Forum

April 22, 2016April 22, 2016

Kohl’s Partners with Reed Krakoff for Premium Debut

Deborah Joy Peter

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...

Read Time:1 Minute, 17 Second

Featured News Social Media Technology Videos

Honda Takes the Wheel with #PhoneDownEyesUp

Thomas Ng

Featuring six 20-second videos, the aim of the #PhoneDownEyesUp social media push is to promote safer driving habits amongst motorists. Honda has launched a social...

Read Time:1 Minute, 50 Second

Apple Watch Could Pick Up with Time Study Shows

Olivia Pearce

Like the Apple Watch, the survey determined that four percent own another type of smartwatch. The remaining 92% don’t own any. Four percent of users own...

Read Time:1 Minute, 37 Second

Delta Sees Spurt with Marriott Integration and US Debut

Deborah Joy Peter

A new logo was revealed in conjunction with the official launch as part of the integration of the Delta brand into the Marriott family. Signalling...

Read Time:1 Minute, 48 Second

Advertising News

CDM Beefs Up Structure and Leadership Team

Joshua Hughes

The new CDM unites the offices of New York, Princeton, Montreal, London, Paris, Barcelona, Milan, and Sao Paulo under Barich's lead. Omnicom Health Group has welcomed...

Read Time:2 Minute, 52 Second

Featured Industry News

Royal Mail Welcomes The Queen to Mark 500th Anniversary

Olivia Pearce

Advertising Featured News Videos

Royal Mail visit took place on the first day of anniversary events to mark Her Majesty The Queen's own 90th birthday. Royal Mail today revealed a...

Read Time:1 Minute, 24 Second

Caress Names Kat Graham Ambassador for Forever Collection

Joshua Hughes

The partnership between the artiste and Caress has led to her feature in a current campaign celebrating the Forever Collection line. Unilever-owned Caress has teamed...

Read Time:1 Minute, 34 Second

Dreyer’s Ice Cream Tweaks Classics for Nutritious Twist

Deborah Joy Peter

The applied recipe improvements include Dreyer's, Häagen-Dazs, Outshine, Skinny Cow, Nestlé Ice Cream, and Nestlé Drumstick. Global confection giant, Dreyer's Ice Cream, under the Nestlé...

Read Time:1 Minute, 6 Second

News Public Relations

Burson-Marsteller Plots Turkey’s Effect PR Takeover

Anisha Kapoor