News Archives | World Branding Forum

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The move coincides with the launch of Skydance Interactive, an entity dedicated to original video games and virtual reality experiences. Skydance, the company behind event-level...

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M&M’s Activates Rainy Day with X-Men Partnership

Olivia Pearce

May 3, 2016May 3, 2016

The X-Men spot has launched via television and web, and depicts a storm brewing at the X-Mansion with M&M’s seated at the heart of it....

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Holiday Inn Takes Journey to Extraordinary Further

Joshua Hughes

May 3, 2016May 3, 2016

Currently in its third year, the push celebrates the adventures of the many guests who walk through the doors of Holiday Inn daily. Holiday Inn,...

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100 Years Locks Away Louis XIII Century-Long Deal with Time

Deborah Joy Peter

May 3, 2016May 3, 2016

Starring John Malkovich and directed by Robert Rodriguez, the futuristic 100 Years film is touted as ‘The Movie You Will Never See’. In an exclusive...

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#SayItWithPepsi Sees Elevation with New Collaborations

Thomas Ng

May 3, 2016May 6, 2016

The immersive #SayItWithPepsi push connects cola-lovers worldwide by bringing to life a variety of elements and notable partnerships. Taking its #SayItWithPepsi footprint further, Pepsi, has rolled out...

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Reebok Champions Body Honour with 25,915 Days

Olivia Pearce

April 29, 2016April 29, 2016

Developed by Venables Bell & Partners, 25,915 Days chronicles one woman’s commitment to physicality and passion for running. Reebok has launched a new campaign dubbed...

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Twix Debuts Coffee with a Twix for Nordic Region

Joshua Hughes

April 29, 2016April 29, 2016

Emphasising the ‘duo’ feature of the candy bar, Coffee with a Twix spins a twist around the plot by filling the spot with identical twins....

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Dove Breaks the Rules of Beauty for Women in India

Deborah Joy Peter

April 29, 2016May 3, 2016

The push by Dove entails a more inclusive slant aimed at changing women’s perception in relation to their views on aesthetics. Personal care group, Dove,...

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Ogilvy & Mather Reclaims World’s Most Effective Effie Title

Anisha Kapoor

April 29, 2016April 29, 2016

Ogilvy & Mather has secured the top global ranking for 2016 by grabbing more Effie awards than any other agency in the past 12 months—320 Effies....

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Love at First Taste Test by Knorr Goes Viral

Olivia Pearce

April 28, 2016April 28, 2016

The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release. Taking the...

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Acura Revs Up Pearl Jubilee with 30 Years Young

Deborah Joy Peter

April 28, 2016April 28, 2016

Footage intertwined with the current Acura line-up, featuring the next-generation NSX supercar, gives the ad a modern twist. In conjunction with its thirtieth anniversary celebrations,...

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Kellogg’s Tackles Crunch Time with #GetsMeStarted

Joshua Hughes

April 28, 2016April 28, 2016

For the #GetsMeStarted push, the brand has partnered with a line-up of five first-time Team USA Olympic and Paralympic athletes. Kellogg’s has launched its What...