News Archives | World Branding Forum

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Anant Mathur’s Essence appointment is effective immediately. He reports to Shebbeare and be based out of the San Francisco office. Global digital agency, Essence, has appointed...

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Ruder Finn Names Two to Senior Leadership Roles

Deborah Joy Peter

May 17, 2016June 16, 2016

Ruder Finn has filled the positions of EVP, Storytelling & Media and EVP, Head of U.S. Corporate Practice with one hire and promotion. Global creative...

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Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...

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Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Four Seasons Lands on Kyoto’s Shores in Japan

Deborah Joy Peter

May 16, 2016May 16, 2016

Opening in the fall, Four Seasons Hotel Kyoto is set in an 800-year-old garden nestled within the country’s historic imperial capital. Four Seasons has expanded...

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Omnicom Public Relations Unveils Rabin Martin Takeover

Anisha Kapoor

May 16, 2016May 16, 2016

The group acquired by Omnicom Public Relations is a global health strategy consulting firm with offices in New York, Los Angeles, London, and Geneva. Omnicom...

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Instagram Updates Gallery with New Logo Debut

Olivia Pearce

May 13, 2016May 13, 2016

The Instagram re-brand includes also its other apps, while tweaks have been introduced to reflect how the app looks on the inside as well. Online...

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Massimo Dutti Extends Footprint to New Delhi

Deborah Joy Peter

May 13, 2016May 13, 2016

The launch marks the brand’s entry into India, with the new outlet set to house Massimo Dutti womenswear, menswear, footwear, and more. Massimo Dutti has...

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Heineken Light Debuts Best Tasting Push with Neil Patrick Harris

Anisha Kapoor

May 13, 2016May 13, 2016

The fresh Heineken Light campaign will feature two commercials and four digital videos starring Hollywood icon, Neil Patrick Harris. Heineken Light has unveiled the evolution of...

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Citi Launches #StandForProgress with Elite Lineup

Joshua Hughes

May 13, 2016May 13, 2016

The #StandForProgress platform was developed by Citi in conjunction with Team USA for the Rio 2016 Olympic and Paralympic Games. Citi has debuted #StandForProgress, a programme created to...

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Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...

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Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...