News Archives | World Branding Forum

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The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

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Featured Marketing News

Brookside Jazzes Up with Hershey’s Fruit and Nut Yogurt Bar

Anisha Kapoor

May 20, 2016May 20, 2016

For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...

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Branding Campaigns Featured News

Gillette Venus Swims Upstream with Swirl Ambassadors

Olivia Pearce

May 19, 2016May 19, 2016

The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other. Gillette Venus has...

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Chivas Adds Eva Longoria to Panel for The Venture

Thomas Ng

May 19, 2016May 19, 2016

The Hollywood icon joins The Venture jury and is part of the panel responsible for dividing the Chivas one-million-dollar fund. Chivas has added Eva Longoria to...

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Advertising Featured News Videos

Saltwater Brewery Plays Safe with Edible Six-Pack Rings

Joshua Hughes

May 19, 2016May 20, 2016

Saltwater Brewery has launched an edible beer packaging solution, with a video released to capture the product’s ocean-friendly attributes. Florida-based craft beer-maker, Saltwater Brewery, has...

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Featured Marketing News

Hyatt Place Taps London’s Multitaskers with Debut

Deborah Joy Peter

May 19, 2016May 19, 2016

Close to the airport, Hyatt Place London Heathrow/Hayes is the fourth location to present in Europe and first in the United Kingdom. Hyatt Place has...

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Branding Campaigns Featured News Videos

Harley-Davidson Revs Up Roadster with Motorcycle Share

Olivia Pearce

May 18, 2016May 18, 2016

The brand has launched a unique promotional effort in the United Stated to support the debut of Dark Custom Harley-Davidson Roadster. Harley-Davidson has unveiled its...

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Design Featured News Videos

Volvo Rolls Out Global Small Car Strategy

Thomas Ng

May 18, 2016May 18, 2016

The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles. Premium automotive giant, Volvo, has unveiled...

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Advertising Featured News Videos

Ben & Jerry’s Scoops Up Fresh Empower Mint Flavour

Joshua Hughes

May 18, 2016May 18, 2016

In conjunction with the Empower Mint debut, an advertising campaign by Ben & Jerry’s titled Democracy is In Your Hands has rolled out. Global ice...

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Branding Featured News

Apple Wins Most Loved Brand in Europe and UK

Deborah Joy Peter

May 18, 2016May 18, 2016

Apple beats out major contenders including Google, Lego, Tesco, and BMW to claim the top spot on NetBase’s Brand Loveliest list. According to the Brand...

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Garmin Resets Smartwatch Movement with New Release

Thomas Ng

May 17, 2016May 17, 2016

The D2 Bravo Titanium by Garmin is an aviation GPS smartwatch combining design and connectivity to bring pilots and enthusiasts an elite offering. Garmin has...

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Branding Campaigns Featured News

Presidente Adds Tropical Pizzazz with Caribe Mode On

Olivia Pearce

May 17, 2016May 17, 2016

The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...