News Archives | World Branding Forum

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The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines. Via...

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Branding Featured News

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

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Branding Featured News

Marriott Hotels Launches Luxury Brand into Phuket

Olivia Pearce

June 1, 2016June 1, 2016

Located on the beach of Nai Yang, the Phuket Marriott Resort and Spa is surrounded by the lush forest green of the Sirinath National Park. Marriott...

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Featured Industry News

Apple Pay Network Expands with Interac in Canada

Joshua Hughes

June 1, 2016June 1, 2016

Interac cardholders from BMO, Scotiabank, and TD can access Apple Pay on supported devices to make private contactless transactions. Interac, Canada's domestic debit network, has welcomed the...

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Pandora and BrightStarr Prepare for London Technology Week

Thomas Ng

June 1, 2016June 1, 2016

The session featuring Pandora and BrightStarr will address how design determines if employees adopt new technology or leave it to decline. Jewellery designer, Pandora, and...

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Porter Novelli Beefs Up Network with Twin Promotions

Deborah Joy Peter

June 1, 2016June 1, 2016

Promoted to global technology practice and global talent leaders respectively, Rich Cline and Mindy Gikas will report to the Global CEO of Porter Novelli. Porter...

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Branding Campaigns Featured News Videos

British Airways Goes Alligator over Florida Deals

Olivia Pearce

May 31, 2016May 31, 2016

The ‘alligator’ was a creative promotional setup by British Airways featuring three models who had been painted on over five hours. British Airways customers flying...

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Branding Featured News

Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...

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Advertising News

Uber Launches Summer Promotion with Travel Partnership

Joshua Hughes

May 31, 2016May 31, 2016

The promotion allows customers subscribed to Book. Stay. Go. the opportunity to book a hotel and receive $16 worth of Uber credit. Uber and Book....

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Industry News

WPP AUNZ Adds Two to Senior Executive Leadership

Anisha Kapoor

May 31, 2016May 31, 2016

Kieran Moore has been named CEO Public Relations and Public Affairs, while Ben Dixon steps into CEO Data Investment Management role at WPP AUNZ. WPP...

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Advertising Featured News Videos

Volvo Cars Elevates V90 with Zlatan Ibrahimovic Tie-up

Joshua Hughes

May 30, 2016May 30, 2016

The V90 campaign looks back on the former Paris Saint-Germain striker's rise from humble beginnings to international sporting stardom. Volvo Cars has once again teamed up...

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Branding Campaigns Featured News Videos

Neutrogena Debuts #mimicmommy Movement with Kristen Bell

Olivia Pearce

May 30, 2016May 30, 2016

Titled The Talk, the spot is one component of the #mimicmommy conversation Neutrogena aims to spark with families around sun safety. Neutrogena has launched its 2016 Choose...