News Archives | World Branding Forum

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The VisitBritain push includes a nationwide competition so fans can experience the array of choices the UK provides for LGBT travellers. As part of the Love is...

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Featured Industry News

TBWA Spruces Up with Key Leadership Appointments

Anisha Kapoor

June 10, 2016June 10, 2016

The expansion move by TBWA includes three senior promotions and two executive hires across the advertising network's New York office. TBWA\Chiat\Day has elevated Aki Spicer (pictured)...

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Branding Campaigns Featured News Videos

Reebok Elevates Fitness Instructors with #TrainerTribute

Olivia Pearce

June 9, 2016July 5, 2016

Continuing throughout 2016, the worldwide series by Reebok highlights multiple fitness disciplines including CrossFit and Studio. Reebok has launched a worldwide content series to celebrate...

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Advertising Featured News Videos

Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

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Western Union Debuts 30 Days of Better in Six Markets

Thomas Ng

June 9, 2016July 5, 2016

The Western Union campaign will run in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Indonesia, and India until early July. Global payments giant, Western Union,...

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Edelman and UEG Partner for Global Starling Premiere

Deborah Joy Peter

June 9, 2016July 5, 2016

Starling will have teams from Edelman and United Entertainment Group in key offices across the US, Asia Pacific, and Europe. Edelman has partnered with United Entertainment Group to launch...

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Featured Marketing News

British Airways Unveils Top Dad Picks for Father’s Day

Deborah Joy Peter

June 8, 2016July 5, 2016

To mark the special occasion, British Airways has renamed some of its top destinations on a departure board at Heathrow Terminal 5. British Airways has...

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Branding Campaigns Featured News

Pantene Celebrates Summer and Curls with Jillian Hervey

Olivia Pearce

June 8, 2016June 8, 2016

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...

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Advertising Featured News

Papa John’s Calls the Ghostbusters for Film Partnership

Joshua Hughes

June 8, 2016June 8, 2016

A marketing campaign which entails a TV spot featuring an iconic Ghostbusters character will launch in tandem with the collaboration. Papa John’s, the official pizza sponsor...

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Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Sony Mobile Dials into Canada with Xperia X

Thomas Ng

June 7, 2016July 5, 2016

Seeing release in June, the stores tied in with the Sony Xperia debut include Bell, Rogers, Virgin Mobile, Wind Mobile, and Videotron. Sony Mobile has...

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Advertising Featured News Videos

Gillette Celebrates Fathers with Go Ask Dad

Joshua Hughes

June 7, 2016July 5, 2016

Gillette is using its latest integrated advertising initiative to encourage sons everywhere to do exactly as the campaign’s slogan suggests. Men’s grooming juggernaut, Gillette, is...