News Archives | World Branding Forum

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The SC Johnson acquisition includes the handover of an extensive line of skin, bath, oral, and sun care products, among others offerings. SC Johnson has...

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Has Wagg Barked Up the Right Tech with First Dog TV Remote?

Olivia Pearce

June 30, 2016June 30, 2016

The newly developed dog-friendly prototype by Wagg marks the launch of Dogglebox, a one-off spoof with a completely canine cast. Pet food brand, Wagg, based...

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Branding Featured News

Four Points Expands Starwood Footprint into Sydney

Deborah Joy Peter

June 30, 2016June 30, 2016

Situated in the Central Business District area along George Street, Four Points by Sheraton Parramatta is scheduled to open in 2018. Starwood Hotels & Resorts...

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MWWPR Hires SVP for Western Region Consumer Practice

Anisha Kapoor

June 30, 2016June 30, 2016

Appointed to the role is Wendi Shapiro, who brings to the MWWPR table, extensive consumer marketing and communications experience. MWWPR has named Wendi Shapiro (pictured)...

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Burger King Seasons with Cheetos for Summer Special

Olivia Pearce

June 29, 2016June 29, 2016

A unique partnership, the collaboration unveils the ultimate limited-edition offering with the debut of Mac n’ Cheetos by Burger King. Burger King and Cheetos, under...

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Advertising Featured News

T-Systems Teases with First London Bus Campaign

Joshua Hughes

June 29, 2016June 29, 2016

The T-Systems push entails the wrapping of five double-decker buses with a giant ‘teaser’ IP address meant to attract the city’s IT executives. Deutsche Telekom's...

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Juventus Football Club Extends 24option Euro 2016 Deal

Anisha Kapoor

June 29, 2016June 29, 2016

The Juventus partnership entails a campaign led by a TVC and consumer contest which both support the European championships. The Juventus Football Club strategic partnership with...

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Branding Featured News

DoubleTree by Hilton Heads to Mexico’s Veracruz

Deborah Joy Peter

June 29, 2016June 29, 2016

Mexico's DoubleTree by Hilton Veracruz is an ideal choice for business and leisure travel as well as social and corporate events. Hilton has launched DoubleTree...

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Dove Debuts My Beauty, My Say Campaign in Canada

Deborah Joy Peter

June 28, 2016June 28, 2016

The effort by Dove celebrates feminine beauty in Canada with a key spot featuring a line-up of remarkable women with inspiring stories. Dove has unveiled...

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Hershey’s Adds Simone Biles to Hello from Home

Joshua Hughes

June 28, 2016June 28, 2016

The campaign’s uniqueness is unveiled when the Team USA athletes’ open their Hershey’s Milk Chocolate Bars to find hellos from home. Hershey’s has launched its first...

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Branding Campaigns Featured News Videos

Coors Light Sponsors Outside Television Push

Olivia Pearce

June 28, 2016June 28, 2016

The Coors Light tie-up supports its brand positioning. The effort includes a consumer contest which runs until 17 August 2016. Coors Light has partnered with American-based...