News Archives | World Branding Forum

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Andrea Romero joins Ogilvy Public Relations with experience in high-level media relations across various sectors and geographies. Ogilvy Public Relations has named Andrea Romero (pictured) to...

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Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

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Featured Marketing News Videos

UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

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Featured Marketing News

Campari Casts Clive Owen for Killer in Red Campaign

Anisha Kapoor

October 12, 2016October 12, 2016

Celebrating the debut of Campari Red Diaries, the campaign by the alcohol giant features Clive Owen and is directed by Paolo Sorrentino. Campari, the iconic red...

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Advertising Featured News

Corra Names London EMEA Commercial Director

Joshua Hughes

October 12, 2016October 12, 2016

Newly hired by Corra, Alex Shepherd brings to the role over 15 years of experience, having worked in several key facets of the retail business. Digital...

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Featured Marketing News

British Airways Does Seven-Nation Cycle on Wheels

Deborah Joy Peter

October 11, 2016October 11, 2016

A pair of First Officers secured a Guinness World Records title for British Airways after cycling across seven countries in just 24 hours. Two British...

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Lincoln Photo Journeys with Annie Leibovitz

Joshua Hughes

October 11, 2016October 11, 2016

For the Lincoln Continental push, she researched a route and created a narrative inspired by childhood road trips she took with her father. The Lincoln...

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Branding Featured News

Burger King Pampers Fans Royally with Bacon Burst

Olivia Pearce

October 11, 2016October 11, 2016

A celebration of bacon, the latest Burger King roll-out follows the Cheetos Chicken Fries debut which commenced earlier in September. Burger King has launched the...

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Ruder Finn Asia Expands PR Footprint with Engage

Anisha Kapoor

October 11, 2016October 11, 2016

Specialised in public affairs and government relations, Engage has a list of clients and services that complements the Ruder Finn portfolio. Ruder Finn Asia has...

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Featured Marketing News Videos

Chrysler Activates Child’s Play Around 2017 Pacifica

Deborah Joy Peter

October 10, 2016October 10, 2016

Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...

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Branding Campaigns Featured News Videos

Buchanan’s Drinks to Latino Heritage with J Balvin

Olivia Pearce

October 10, 2016October 10, 2016

The new Buchanan’s push aims to empower a new generation of Latinos with the belief that their cultural pride is the key to greatness. Luxury...

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Advertising Featured News

Blundstone Rolls with #HowIRoam Campaign

Joshua Hughes

October 10, 2016October 10, 2016

The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers. Blundstone, the original Chelsea boot...