Kids Foot Locker Hits School with Kyrie Irving
In the new spot, the star meets one his biggest fans who is decked out in fresh Nike gear from Kids Foot Locker, and they do...
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Staples Canada Takes Mums Shopping for School
The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components. Staples Canada has launched an extensive campaign in time...
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Samsung Electronics Thinks Big with Galaxy Note7
The Samsung Galaxy Note7 is designed to strike a balance between work and play, so it exceeds a user’s expectations of a smartphone. Samsung has...
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Nike Flexes Digital Muscle with Nike+ App Launch
Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...
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Disney Fashion Struts the YouTube Runway
The five-part original Disney series is hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster, and Lucy & Lydia. Disney has premiered Destination: Disney Style, a new YouTube series taking viewers...
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Ketchum Elevates Mark Hume to COO for Europe
Hume will head European operations for Ketchum, including some of the largest markets in its portfolio. He also remains CFO for the region. Ketchum has appointed...
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Wild Turkey Inks Deal with Matthew McConaughey
The celebrity spokesperson will serve as chief storyteller for Wild Turkey and its campaigns—both behind and in front of the camera. Wild Turkey has struck...
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CenturyLink Secures Denver Broncos’ Brandon Marshall
The athlete is set to appear in local television and radio commercials as well as online, print, and social media promotions for CenturyLink. CenturyLink has...
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Vision Direct Flashes Cool Aid with #ThinkUV
Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...
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Jose Papa Named Managing Director of Lions Festivals
The role assumed by Jose Papa covers Cannes Lions, Lions Health, Lions Innovations, Lions Entertainment as well as regional events. Lions Festivals has named Jose Papa...
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Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline
The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...
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Beautyrest Sweetens Slumber with Sleeptracker
The smartphone app by Beautyrest monitors elements of motion, heart rate, and breathing to assess sleep patterns, including REM sleep. On the back of its...