News Archives | World Branding Forum

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Goodyear will share Blimpworthy stories through Hall of Famers, with a focus on the moments in time which transformed their careers. Tyre giant, Goodyear has...

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Branding Featured News

Qantas Rebrand and Dreamliner 787 Take Flight

Olivia Pearce

October 28, 2016October 28, 2016

Qantas has initiated a rebrand, a key component of which is the introduction of a new logo alongside the entry of the Dreamliner 787. Qantas...

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Featured Marketing News

Ghd Jazzes Up with Olivia Culpo Ambassadorship

Deborah Joy Peter

October 28, 2016October 28, 2016

Olivia Culpo has been appointed as the newest ambassador of ghd, in that she will use her social media following to drive brand engagement. Premium...

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Advertising Featured News

72andSunny Picks Group Creative Director for NY

Joshua Hughes

October 28, 2016October 28, 2016

Justine Armour steps into her new position at 72andSunny from Wieden+Kennedy Portland, where she served as Creative Director. Advertising network, 72andSunny, has welcomed Justine Armour (pictured)...

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Ketchum Elevates Healthcare with Twin Appointments

Anisha Kapoor

October 28, 2016October 28, 2016

Amy McCarthy is now Director of Client Development for North America and Tom Jones Director, New York Healthcare at Ketchum. Ketchum has made two new...

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Featured Marketing News Videos

Huggies Spreads Love with No Baby Unhugged Project

Deborah Joy Peter

October 27, 2016October 27, 2016

Huggies, under Kimberly-Clark Baby, has launched No Baby Unhugged to offer hospitals grants through its volunteer hugging programmes. Huggies has launched No Baby Unhugged to...

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Advertising Featured News Videos

TomTom Inspires Outdoor Enthusiasts to Get Going

Joshua Hughes

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

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Branding Featured News Videos

Avon Secures Anew Deal with Kim Nichols

Olivia Pearce

October 27, 2016October 27, 2016

Dr. Kim Nichols will share her expertise and product insights with Avon and appear in marketing materials across three markets. Avon has partnered with cosmetic...

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IBM Reimagines Education with Pearson Partnership

Thomas Ng

October 27, 2016October 27, 2016

Equipping instructors with key insights, the IBM alliance helps one better manage courses and flags students needing extra assistance. IBM and Pearson have entered into a...

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Branding Featured News

Victoria’s Secret Unveils Fantasy Bra with Jasmine Tookes

Olivia Pearce

October 26, 2016October 26, 2016

Valued at $3 million, the Victoria’s Secret bra is adorned with over 9,000 precious gems while handset with diamonds and emeralds in 18-karat gold. Victoria’s Secret...

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Acura Redefines Racing Luxury with TLX GT Debut

Thomas Ng

October 26, 2016October 26, 2016

The Acura upgrade offers a rear deck-lid spoiler, side-sill garnishes, an optional 19-inch Diamond Cut wheel and tire kit, and other features. Acura has introduced...

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Ogilvy & Mather Names Ee Rong Chong Group MD

Anisha Kapoor

October 26, 2016October 26, 2016

Ogilvy PR veteran, Ee Rong Chong, has been appointed to the newly created Group Managing Director role with immediate effect. Ogilvy & Mather has appointed...