News Archives | World Branding Forum

Read Time:1 Minute, 34 Second

Tim Castree will lead 5,000 MEC employees who manage over $25 billion in annual advertising for bluechip clients in 93 countries. GroupM has seen a...

Read Time:1 Minute, 16 Second

Branding Featured News

British Airways Paves the Bay for Oakland Enthusiasts

Olivia Pearce

November 2, 2016November 2, 2016

The new British Airways route will be served by a 777-200ER aircraft operating four days a week, with flights starting from £189 each way. British...

Read Time:1 Minute, 33 Second

Advertising Featured News

Johnnie Walker Joins Wilmer Valderrama at the Border

Joshua Hughes

November 2, 2016November 2, 2016

Johnnie Walker partners with Wilmer Valderrama to add heritage stories carved on the Mexico border to its Keep Walking America push. Johnnie Walker recently partnered...

Read Time:1 Minute, 58 Second

Featured Marketing News

DoubleTree by Hilton Checks into Fort Smith

Deborah Joy Peter

November 2, 2016November 2, 2016

The new DoubleTree property boasts 255 guestrooms across a nine-story, atrium-style hotel marked by a waterfall cascading into the lobby. DoubleTree by Hilton, has unveiled...

Read Time:1 Minute, 18 Second

Ketchum Names Michael O’Brien Chief Client Officer

Anisha Kapoor

November 2, 2016November 2, 2016

In his new role, he will be responsible for client satisfaction, growth, retention, and ensuring an exceptional experience for Ketchum clients. Ketchum has appointed Michael...

Read Time:1 Minute, 30 Second

Advertising Featured News Videos

Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

Read Time:58 Second

Kia Canada Widens Digital Footprint with Dealertrack

Thomas Ng

November 1, 2016November 1, 2016

The Kia Canada portal will integrate with Dealertrack’s OEM systems to provide users real-time date updates, vehicle inventory, and more. Kia Canada has partnered with Dealertrack...

Read Time:1 Minute, 17 Second

Branding Featured News

Casio America Makes Music with Jonatha Brooke

Joshua Hughes

November 1, 2016November 1, 2016

Casio has added Jonatha Brooke to its artiste programme that includes musicians like Kyle Morrison, Tom Brislin, Steve Weingart, and more. Electronic musical instruments maker, Casio...

Read Time:58 Second

Finn Partners Names Arielle Pinsof to Health Practice

Deborah Joy Peter

November 1, 2016November 1, 2016

Finn Partners has named Arielle Bernstein Pinsof as Partner in the agency's Health Practice; she will be based at the Chicago office. Communications group, Finn...

Read Time:1 Minute, 22 Second

Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

Read Time:1 Minute, 12 Second

Advertising Featured News Videos

BearPaw Celebrates Comfort with First TV Campaign

Joshua Hughes

October 31, 2016October 31, 2016

BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

Read Time:1 Minute, 16 Second

Featured Marketing News

Holiday Inn Perth Reopens after $25 Million Makeover

Deborah Joy Peter

October 31, 2016October 31, 2016

The Holiday Inn revamp includes the upgrade of seven and 181 conference and guestrooms, the addition of five rooms, and more. Holiday Inn, under InterContinental...