News Archives | World Branding Forum

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Burson-Marsteller has moved to partner with Greek communications firm, Publicom, with the deal set to take effect on 1 January 2017. Global public relations and...

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Panasonic Flaunts Neymar Jr’s Skills in New Movie

Thomas Ng

December 29, 2016December 29, 2016

Panasonic has released Neymar Jr. and World’s Crazy Skills, a movie featuring the best of the soon ending Neymar Jr. Crazy Skills project. Panasonic has...

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Branding Campaigns Featured News Videos

Myntra Unveils 360-Degree Push for End of Reason Sale

Olivia Pearce

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Campaigns Featured News Social Media

Simit Sarayi Goes Mobile with Circle of Love Push

Deborah Joy Peter

December 29, 2016December 29, 2016

London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion. Global Turkey-inspired bakery...

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Featured Marketing News

Sparx Hockey Partners with NWHL and Thomas Vanek

Joshua Hughes

December 29, 2016December 29, 2016

Sparx Hockey has inked a deal with the National Women’s Hockey League as well as financial backing from NHL player, Thomas Vanek. Athletics brand, Sparx...

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Featured Marketing News Videos

Jenny Craig Runs Pre-Resolution with Kirstie Alley

Anisha Kapoor

December 28, 2016December 28, 2016

Jenny Craig is working with spokesperson, Kirstie Alley, to promote its new Pre-Resolution campaign which runs until 31 December. Jenny Craig has introduced a new...

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Advertising Featured News Videos

Duracell Saves Christmas with Doorstep Deliveries

Joshua Hughes

December 28, 2016June 14, 2023

Duracell collaborated with Postmates over the Christmas season to create an on-demand delivery service targeting three American cities. Duracell recently partnered with Postmates to create...

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Branding Featured News

Hilton Checks into Vietnam with Dual-Branded Hotel

Olivia Pearce

December 28, 2016December 28, 2016

Hilton has secured a deal with BRG Group to extend its footprint in Vietnam with the upcoming launch of a dual-branded hotel set for 2020....

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Featured Marketing News

Papa John’s Does Cheddar and Wisconsin Cheese

Deborah Joy Peter

December 28, 2016December 28, 2016

Papa John’s has added to its menu with its Bacon Cheddar and Wisconsin Cheese Stuffed Cheesesticks nationwide release. Papa John's is ushering in the NFL...

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Helly Hansen Debuts Digital-First Campaign with Alive

Thomas Ng

December 23, 2016December 23, 2016

Helly Hansen has launched a campaign to promote its ‘alive’ message for markets including the UK, US, Canada, Sweden, and Norway. Helly Hansen has launched...

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Branding Campaigns Featured News

British Airways Launches BA Holidays for January Sale

Olivia Pearce

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Advertising Featured News Videos

Cartier Ushers in the Holidays with a Winter Tale

Joshua Hughes

December 23, 2016December 23, 2016

Cartier recently launched a holiday campaign with a main spot titled Winter Tale 2016. The work was created by Paris agency, Publicis 133. Luxury brand,...