News Archives | World Branding Forum

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KODAKIT is a one tap photography service from Kodak available in 92 cities, 37 countries Kodak has launched KODAKIT at the Consumer Electronics Show, Kodak's...

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Advertising Branding Campaigns Featured News

Gwen Stefani Joins Revlon as Global Brand Ambassador

Anna Yuu

January 4, 2017January 9, 2017

Famed Singer and Fashion Icon Partners with World Renowned Beauty Brand Revlon welcomes Gwen Stefani, singer and international fashion icon, into the Revlon family as...

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Branding Campaigns Featured News

PepsiCo Celebrates Happy Spring Festival with China’s Ministry of Culture

Olivia Pearce

January 4, 2017January 5, 2017

PepsiCo collaborates with the Ministry of Culture of China to celebrate the coming Chinese New Year The "Happy Spring Festival" is an annual programme led...

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Branding Industry News

Taco Bell Welcomes 2017 with Healthier and Greener Options

Anna Yuu

January 4, 2017January 9, 2017

Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...

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Branding Featured News

The UPS Store Wows Judges at Rose Parade Debut

Anna Yuu

January 3, 2017January 9, 2017

The Isabella Coleman Award is given to the float that represents the best in presentation of colour and colour harmony through floral use. The UPS...

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Industry News

Health is Primary Focus of Beverage Industry Trends in 2017

Anisha Kapoor

January 3, 2017January 9, 2017

Beverage industry leaders should understand and capitalise on key consumer insights that affect purchasing behaviors. Evergreen Packaging, a global leader in creating fiber-based packaging solutions,...

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Featured Industry News

Increasing Demand of Craft Beers Will Boost Europe’s Beer Market Through 2020

Anisha Kapoor

January 3, 2017January 9, 2017

The beer market in Europe is expected to grow at a steady CAGR of more than 1% during the forecast period, according to Technavio. This...

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Campaigns Featured News

Comfort is Now Largest Smoke-Free Hotel Brand in North America

Thomas Ng

January 3, 2017January 9, 2017

Comfort Inn and Comfort Suites kick off 2017 with the #GoodForYou Social Campaign The Comfort brand strategy team dug deep into consumer research and guest...

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Featured Marketing News

Mercedes-Benz Extends Deal for Shanghai Arena

Deborah Joy Peter

December 30, 2016January 4, 2017

Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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Advertising Featured News Videos

Pepsi Spire Unveils Subway Surprise with Brent Burns

Joshua Hughes

December 30, 2016December 30, 2016

Exclusive to Canada, Pepsi Spire has partnered with NHL defenceman, Brent Burns, to delight fans in partnership with Subway Restaurants. NHL defenceman, Brent Burns, of...

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Branding Featured News

Residence Inn by Marriott Jazzes Up Vibe in St. Louis

Olivia Pearce

December 30, 2016December 31, 2016

Following a two-million-dollar makeover, Residence Inn St. Louis O'Fallon has re-opened to feature 108 redesigned suites and spaces. Residence Inn St. Louis O'Fallon, under Commonwealth...