News Archives | World Branding Forum

Read Time:1 Minute, 21 Second

The Ascend Hotel Collection has added to its global portfolio with the entry of Buffalo-based Curtiss Hotel into its stable of hotels and resorts. The Ascend...

Read Time:59 Second

Publicis Communications Acquires The Herd Agency

Anisha Kapoor

July 3, 2017August 14, 2017

Publicis Communications has moved to expand its capabilities in Australia with the takeover of specialist PR firm, The Herd Agency. Publicis Communications has acquired The...

Read Time:1 Minute, 21 Second

Advertising Featured News

PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

Read Time:1 Minute, 18 Second

Branding Featured News

The Broadview Hotel Reinvents Toronto Classic

Olivia Pearce

June 30, 2017July 12, 2017

The Broadview Hotel in Toronto has seen a complete makeover, with new life breathed into the Canadian property’s 126-year-old façade. The Broadview Hotel, a tie-up between...

Read Time:45 Second

Advertising Featured News

NewCo Names Christina Vacharanetr Thailand MD

Deborah Joy Peter

June 30, 2017July 4, 2017

MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo. GroupM has named...

Read Time:1 Minute, 35 Second

Featured Industry News Technology

Essence Picks Dave Marsey to Head Google Business

Thomas Ng

June 30, 2017July 4, 2017

Essence has replaced Alastair Boyle, who leaves for London, with new hire, Dave Marsey, to oversee the agency's Google account globally. Essence has appointed Dave...

Read Time:1 Minute, 24 Second

Advertising Featured News Videos

Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

Read Time:1 Minute, 8 Second

Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

Read Time:1 Minute, 13 Second

Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

Read Time:54 Second

Featured Marketing News

Nobu Hotels Expands Brand Footprint into Europe

Anisha Kapoor

June 29, 2017July 1, 2017

Nobu Hotels has expanded into Europe, with the hospitality group set to launch its first two properties across the region in London and Ibiza. Nobu...

Read Time:1 Minute, 13 Second

Branding Campaigns Featured News Videos

Quay Australia and Kylie Jenner Debut QUAYXKYLIE

Olivia Pearce

June 28, 2017June 29, 2017

Melbourne-born eyewear brand, Quay Australia, has entered into a deal with Kylie Jenner to launch the QUAYXKYLIE capsule collection. Quay Australia has initiated a collaboration...

Read Time:1 Minute, 25 Second

Advertising Featured News

Mindshare and POSSIBLE Enter into Partnership

Joshua Hughes

June 28, 2017June 29, 2017

Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...