TAG Heuer to go into Sports Marathons

As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper. The manufacture is thus reaffirming its sporting...

RB UK Launches New Employer Branding Video

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign...

Brands from 25 Countries Honoured at the 2014 World Branding Awards

Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in...

Argos ‘Get Set Go’ campaign to align with digital transformation

Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from...

Heidi Klum is the Face and CD of Bendon’s Flagship Intimates...

Heidi Klum announced as the new Creative Director and face of Bendon's flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Klum...

Guy Ritchie Directs ‘Welcome’ for Haig Club

The first Haig Club Single Grain Scotch Whisky advert puts the 'toast' at the heart of the brand Diageo, a global leader in beverage alcohol,...

Alexander Wang x H&M collection debuts in New York

Last night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena...

LeBron James is Kia’s Flagship Sedan’s First-Ever Luxury Ambassador

Multi-Year Partnership Forged After James Experienced the Advanced Technology, V8 Power and World-Class Craftsmanship and Materials of the Kia K900. On the court, he is...

Campari Reveals 2015 Calendar Cover Image and Launch Date

Campari today unveiled the cover image for its 2015 Calendar, entitled ‘Mythology Mixology’. The brand also confirmed that the official unveil date for the next...

Radisson Red Launches in Asia Pacific With First Hotel in China

Hotel will be the first Radisson Red hotel signing in the world. Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups,...

David Croft to Host the World Branding Awards

Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme. David is the acclaimed commentator and presenter for...

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Packaging for the socially driven generation with Delta Global CEO Robert Lockyer

Packaging for the socially driven generation with Delta Global CEO

What's the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World Branding...
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