News Archives | World Branding Forum

Read Time:53 Second

Joseph Ribkoff has released a commemorative spring collection and is showcasing its latest styles as a tribute to the brand's diamond jubilee. Canadian women’s apparel...

Read Time:1 Minute, 17 Second

Featured Marketing News

Integer Elevates Tisha Pedrazzini and Dani Coplen

Anisha Kapoor

August 1, 2017August 1, 2017

Integer has promoted two executives in Denver, who will help guide the agency’s evolution from shopper marketing to commerce marketing. The Integer Group has promoted...

Read Time:44 Second

Advertising Featured News Videos

AXE Clears the Air with #SprayResponsibly Push

Joshua Hughes

July 31, 2017August 16, 2017

AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message. AXE has launched a social...

Read Time:1 Minute, 36 Second

Featured Marketing News Videos

Breville Simplifies the Coffee Brew with Oracle Touch

Deborah Joy Peter

July 31, 2017August 17, 2017

Kitchen appliance giant, Breville, has launched an espresso machine called the Oracle Touch, which features touchscreen automation. Breville has introduced the Oracle Touch, an espresso...

Read Time:44 Second

Featured Marketing News

Pevonia Botanica Expands Medicalia Skincare Suite

Anisha Kapoor

July 31, 2017August 17, 2017

Pevonia Botanica has added to its Medicalia portfolio with new skincare solutions. The capsule offers peels and creams for clinical recovery. Dermatological solutions provider, Pevonia...

Read Time:46 Second

Branding News

Honor Enhances Gaming Experience with Google Play

Olivia Pearce

July 31, 2017August 21, 2017

Honor has re-imagined the gaming experience for users of its 9 series via a partnership with Google Play over Transformers: Forged to Fight. Honor, the...

Read Time:1 Minute, 5 Second

Advertising Featured News

Estée Lauder and Victoria Beckham Debut New Line

Joshua Hughes

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

Read Time:1 Minute, 38 Second

Branding Campaigns Featured News

Merck and Mandy Moore Celebrate Life’s Adventures

Olivia Pearce

July 28, 2017July 28, 2017

Merck and Mandy Moore recently collaborated to launch Her Life. Her Adventures. which inspires women to re-evaluate their goals in life. Biopharmaceutical giant, Merck, partnered with singer-songwriter...

Read Time:57 Second

Featured Marketing News

Choice Hotels Launches Cambria Hotel Los Angeles

Deborah Joy Peter

July 28, 2017July 28, 2017

Choice Hotels has formally introduced Cambria Hotel Los Angeles, the first of its six hotels in the area, with an official launch held this week....

Read Time:1 Minute, 27 Second

Featured Industry Marketing News

Gain Theory Enters into Partnership with EffWorks

Anisha Kapoor

July 28, 2017August 1, 2017

Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...

Read Time:1 Minute, 12 Second

Advertising Featured News Videos

Fanta Debuts Be More Than One Flavor Campaign

Joshua Hughes

July 27, 2017August 1, 2017

Fanta has released its first integrated push since 2010 to focus on its Orange, Strawberry, Pineapple, Grape, and Orange Zero flavours. Fanta has launched a...

Read Time:1 Minute, 0 Second

Branding Featured News

Regent Hotels Expands Global Footprint with Three

Olivia Pearce

July 27, 2017August 15, 2017

Regent Hotels is using its mixed-use business model to amplify its presence, with new projects in Vietnam, Montenegro, and Indonesia. Asian luxury hospitality group, Regent...