News Archives | World Branding Forum

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OPPO has partnered with its brand ambassador, Deepika Padukone, to launch a limited-edition version of the original F3 mobile phone in India. OPPO has partnered...

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Branding Featured News Videos

GapKids Casts Jacob Tremblay in Forward with

Olivia Pearce

August 10, 2017August 10, 2017

A Lionsgate tie-up, the GapKids Forward with push celebrates people who inspire children using confidence, focus, creativity, and kindness. GapKids has introduced a new push celebrating the...

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Bud Light Keeps it Simple with Complex and Bottle Ads

Joshua Hughes

August 10, 2017August 10, 2017

Bud Light has released two new spots around its Famous Among Friends push to capture the essence of its four essential ingredients. In its latest...

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Design Featured News

Cole Haan and Jeff Staple Elevate ZERØGRAND Stitchlite

Thomas Ng

August 10, 2017August 10, 2017

Cole Haan and street culture icon, Jeff Staple, have collaborated to launch the new 2.ZERØGRAND Stitchlite x Staple Design sneaker. Global lifestyle retailer, Cole Haan,...

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Featured Marketing News

Jamberry Polishes Portfolio with ColourCure Launch

Deborah Joy Peter

August 10, 2017August 10, 2017

Global nail care provider, Jamberry, has released a new gel manicure line that applies and removes with ease, while retaining shine quality. Jamberry has launched...

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Branding Featured News Videos

British Airways Strike a Chord with Music City Route

Olivia Pearce

August 9, 2017August 9, 2017

British Airways will launch a new five-a-week service from London, with direct flights to Nashville scheduled to begin in May of next year. British Airways...

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Foot Locker Kicks Up Make an Impression Campaign

Joshua Hughes

August 9, 2017August 9, 2017

Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...

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Branding Featured News

Skechers Names Camila Cabello Face of Global Push

Deborah Joy Peter

August 9, 2017August 9, 2017

Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection. Skechers is partnering with recording artiste, Camila Cabello,...

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Featured Marketing News

Kraft Heinz and Oprah Winfrey Debut O, That’s Good!

Anisha Kapoor

August 9, 2017August 9, 2017

Kraft Heinz and Oprah Winfrey have launched a new line of soups and sides at select grocery stores, which goes nationwide in October 2017. Kraft...

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Featured Marketing News

Coach X Selena Gomez Collection Sees Release

Deborah Joy Peter

August 8, 2017August 8, 2017

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

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Branding Featured News

Jim Beam Unveils Vanilla Whiskey with Mila Kunis

Olivia Pearce

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

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Wix Launches Reiko Wakai into Zero-Gravity Shoot

Joshua Hughes

August 8, 2017August 8, 2017

Wix has partnered with photographer and winner of its Capture Your Dream photo contest, Reiko Wakai, for a zero-gravity fashion editorial. Global software platform, Wix,...