News Archives | World Branding Forum

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Dedicated Christmas channel on British Airways' in-flight entertainment system called ‘Festive Cheer’ showing a number of classic Christmas films British Airways is gearing up for...

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Campaigns Featured News

Heathrow Christmas Ad Features Lovable Bears Doris and Edward Bair

Olivia Pearce

December 14, 2017June 13, 2023

Heart-warming Heathrow Christmas Ad Reveals the Story Behind Airports’ Much-Loved Mr and Mrs Bair Heathrow unveiled its second-ever Christmas advert, showing the 50-year-long love story of Doris...

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Industry Marketing

Four Golds for Ogilvy China at Campaign Asia 2017 Greater China Awards

Anisha Kapoor

December 14, 2017December 15, 2017

Campaign Asia announced the winners of the Agency of the Year 2017 Greater China Awards in Shanghai; Ogilvy China Bags Four Golds Ogilvy China took...

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Campaigns Featured News

John Lewis’ 2017 Christmas Ad Campaign Features ‘Moz the Monster’

Olivia Pearce

December 13, 2017December 14, 2017

John Lewis launched its 2017 Christmas advertising campaign ‘Moz The Monster’ on its website, social media channels and in its shops across the UK Set...

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Campaigns Featured News

Marks and Spencer Presents ‘Paddington And the Christmas Visitor’

Olivia Pearce

December 13, 2017December 14, 2017

Marks and Spencer Partnering together with Paddington for a family-focused campaign ahead of the release of Paddington 2 This festive season, Marks and Spencer has...

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Featured Marketing News

Travelzoo and Disney Offer Exclusive Live View of Christmastime Parade

Anisha Kapoor

December 13, 2017December 14, 2017

'Tis the Season to Celebrate With Travelzoo and Disney on Facebook Live Travelzoo, a global publisher of exclusive offers and experiences for members, will broadcast...

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Industry Marketing

IDG Communications Names New President for US and International Companies

Anisha Kapoor

December 13, 2017December 14, 2017

Charles Lee as President, U.S. and York von Heimburg as President, International for IDG Communications International Data Group announced that Charles Lee will assume the role...

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Campaigns Featured News

The Foundation for a Better Life Pass It On Campaign Spotlights Three Young Women

Olivia Pearce

December 12, 2017December 13, 2017

Young, Confident and Leading Boldly, Malala Yousafzai, Grace VanderWaal, and Sarah Greichen Chosen as Fresh New Faces of Most Successful Public Service Campaign in History...

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Campaigns Featured News

Dell and Lonely Whale Call Cross-Industry Group Against Marine Litter

Olivia Pearce

December 12, 2017December 13, 2017

Consortium of Companies Including General Motors, Trek Bicycle, Herman Miller, Interface, Van de Sant, Humanscale and Bureo to Scale the Use of Ocean-Bound Plastics Convened...

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Campaigns Featured News

Kraft #FamilyGreatly Campaign Highlights Modern Parental Pressure

Olivia Pearce

December 12, 2017December 13, 2017

Kraft unveils brand purpose and spotlights real families in powerful new video Kraft has served families for over 100 years with foods that fit their...

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Advertising Industry Marketing

CMPB Shifts Entire Advertising Portfolio to GALLEGOS United

Anisha Kapoor

December 12, 2017December 13, 2017

The California Milk Processor Board announced that they are consolidating advertising efforts to GALLEGOS United GALLEGOS United has been an incumbent agency for the last...

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Branding Featured News

Dongfeng Signs “Belt and Road, With You” Initiative Expanding Overseas Business

Olivia Pearce

December 11, 2017

Dongfeng Motor Corporation and SMT Belgium once again signs contract to consolidate and deepen their collaboration The second leg of the Volvo Ocean Race has...