News Archives | World Branding Forum

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Michel Roth Brings New Specially Crafted Dishes to Délifrance Menu The French Chef extraordinaire, Michel Roth hosted a live demo sharing his passion for food and...

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Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

Olivia Pearce

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

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Advertising Industry

BrandSpins Acquires TONE Technology to Revolutionise Advertising Music

Joshua Hughes

December 27, 2017January 23, 2018

The Audio Beacon Technology by BrandSpins and TheToneKnows Works in Anything with Sound Including Films, Video Games, as well as the Retail Environment MusicDealers, a...

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Campaigns Featured News

Debenhams’ Fairytale Christmas Campaign Captures Consumers’ Optimism

Olivia Pearce

December 22, 2017December 22, 2017

The Debenhams 2017 Christmas campaign captures the optimism with a sense of suspended reality which consumers crave at this time of year The 2017 'You Shall'...

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Campaigns Featured News

Vodafone ‘A Christmas Love Story’ by Ogilvy & Mather London

Olivia Pearce

December 22, 2017December 22, 2017

The series of short films is the latest installment of Martin Freeman’s adventures to showcase the breadth of Vodafone products and services on offer Vodafone and...

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Campaigns Featured News

Nicki Minaj Brings Magic to H&M’s 2017 Holiday Film

Olivia Pearce

December 22, 2017December 22, 2017

Nicki Minaj stars as the mother of a little girl as well as the fabulous fairy named the Wisest Thingy in H&M's Holiday campaign H&M's 2017...

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Campaigns Featured News

Christopher Boyer to play the role of Value Colonel in KFC TV Ads

Olivia Pearce

December 21, 2017December 22, 2017

KFC is saving money on its Value campaign by not spending money on a celebrity Colonel, allowing the brand to continue to offer complete meals...

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Featured Marketing News

Honor Smartphones Will Come to Latin America in 2018

Anisha Kapoor

December 21, 2017December 22, 2017

Honor ventures into Latin America bringing tech enthusiasts and smartphone users an elevated mobile phone experience Honor, an online smartphone brand geared towards digital natives,...

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Featured Marketing News

Johnnie Walker Releases Limited Edition Blue Label for Chinese New Year

Anisha Kapoor

December 21, 2017June 13, 2023

This year's luxurious Chinese New Year design for Johnnie Walker is inspired by the precious bond between man and dog In true festive spirit, Johnnie...

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Industry Marketing

Steve Warren Appointed CEO of Mapp Digital

Anisha Kapoor

December 21, 2017December 22, 2017

The appointment of Steven Warren prepares Mapp Digital for next phase of business growth Mapp Digital, a global independent marketing technology company, announced the appointment...

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Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

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Campaigns Featured News

adidas Invites the World to Create in New Global Campaign

Olivia Pearce

December 20, 2017February 5, 2018

adidas believes that with a single unexpected act, Creators can inspire others to invent and shape the world around them adidas is launching the latest...