News Archives | World Branding Forum

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Working with some of the world's leading businesses, Cognifide works to deliver exceptional customer experience Digital Clarity Group (DCG), the US based research and advisory...

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WaterWipes Showcases Parents’ Journey in Global Campaign

Olivia Pearce

January 24, 2018

Campaign by WaterWipes highlights the transformative moment of having a baby - from highest highs to lowest lows WaterWipes, a baby wipes brand, announced the...

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Branding Featured News

Tanduay Rum Debuts at the James Beard Foundation House

Olivia Pearce

January 24, 2018February 5, 2018

The triumph of the Filipino Spirit Celebrated by Tanduay Tanduay Rum USA has been honoured to be part of the "Regional Filipino Celebration" dinner at the...

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Samsung Launches Official App for PyeongChang 2018

Thomas Ng

January 24, 2018February 5, 2018

Samsung App to Power Connections and Bring Fans Closer to the Olympic Winter Games In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic...

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Advertising Industry

Major Changes Introduced to Gunn Report

Anisha Kapoor

January 24, 2018

Gunn Report Re-Launch Integrated into WARC Major changes are being introduced to Gunn Report, a global index of creative excellence in advertising, to reflect the...

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Branding Featured News

Mack Trucks and LEGO Partner on Mack Anthem Building Set

Olivia Pearce

January 23, 2018February 5, 2018

At 2,595 pieces, the Mack Anthem set is the fifth-largest LEGO Technic set ever The Mack Anthem is not only turning heads on the highway;...

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Advertising Featured News

Subaru Unveils New “Dog Tested. Dog Approved.” TV Ads

Nathaniel Mark

January 23, 2018January 23, 2018

The love for four-legged friends continued by Subaru with a series of custom digital content and partnerships Continuing its tradition of creating popular pet-focused ads,...

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Advertising Featured News

Danny DeVito Stars in M&M’S Super Bowl LII Commercial

Joshua Hughes

January 23, 2018January 23, 2018

Brand Releases Online Video with Comedian Danny DeVito to Tease its New Super Bowl Spot M&M'S released a short online video revealing that Danny DeVito...

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Industry Public Relations

5W Public Relations Named AoR for Selby Jennings

Anisha Kapoor

January 23, 2018

Partnership with 5W Public Relations to Boost Brand Awareness for Phaidon International 5W Public Relations, an independently owned PR firm in the U.S., has been...

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Campaigns Featured News

Ad Council Launches #ThatsHarrassment Campaign

Olivia Pearce

January 22, 2018

Sexual harrassment campaign by Ad Council to help people speak out, stop it and, prevent it The Ad Council has joined with actor and producer...

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Featured Marketing News

Hyundai Supports the 2018 Red Bull Crashed Ice Races

Nathaniel Mark

January 22, 2018

Collaboration Strengthens Hyundai Effort to Connect with Fans Through Sport and Culture Hyundai and its new N lineup are taking on the freezing-cold temperatures of...

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Branding Featured News

Marriott Hotels and Fast Company Unveil Innovation Creative

Olivia Pearce

January 22, 2018January 22, 2018

Innovations to Enhance Guest Experience Globally for Marriott Hotels Kicking off the new year, Marriott Hotels is teaming up with Fast Company, a business media brand,...