News Archives | World Branding Forum

Read Time:2 Minute, 3 Second

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

Read Time:1 Minute, 27 Second

Campaigns Featured News

Toyota “Start Your Impossible” Campaign Reflects Olympic Spirit

Olivia Pearce

February 12, 2018February 12, 2018

Commercials from Toyota Global Campaign Airing During Olympic and Paralympic Winter Games PyeongChang 2018 Created in honour of Toyota's shift to a mobility company and...

Read Time:1 Minute, 39 Second

Campaigns Featured News

Haier Sends New Year’s Greetings Reflecting Its Global Vision

Olivia Pearce

February 12, 2018

Spring Festival Greetings from Haier Encourages People With Different Cultural Backgrounds to Celebrate Family Reunion As a global home appliances brand and an active member...

Read Time:3 Minute, 24 Second

Advertising Campaigns Industry

Gunn 100 Reveals Top Ranking Agencies, Brands and Campaigns of 2017

Anisha Kapoor

February 12, 2018February 12, 2018

Ad campaign 'Meet Graham', AlmapBBDO, BBDO Worldwide, Omnicom Group, Nike, Volkswagen Group and USA Top Gunn 100 Rankings Gunn Report, the global index of creative...

Read Time:3 Minute, 18 Second

Branding Featured News

Coca-Cola Celebrates 90 Years of Partnership with the Olympics

Olivia Pearce

February 9, 2018

Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

Read Time:1 Minute, 42 Second

Advertising Featured News

Sixt Rent-a-Car’s Valentine’s Ad Ends with Hilarious Twist

Joshua Hughes

February 9, 2018February 9, 2018

Love Finds its Way in Sixt's Emotionally Touched Valentine's Ad Campaign Sixt Rent-a-Car, a luxury car rental service with more than 2,000 locations in over...

Read Time:1 Minute, 50 Second

Featured Marketing News

PepsiCo Brings Personality Pop with New bubly Sparkling Water

Nathaniel Mark

February 9, 2018

bubly Comes a Year After Launch of PepsiCo's LIFEWTR PepsiCo announced the launch of bubly, a new product in the sparkling water category. It is a...

Read Time:1 Minute, 38 Second

Campaigns Featured News

adidas Originals Debuts New Daniëlle Cathari Collaboration

Olivia Pearce

February 9, 2018

Kendall Jenner Featured in adidas Originals by Daniëlle Cathari Collection Campaign adidas Originals debuted a highly anticipated collaboration with Amsterdam-based designer Daniëlle Cathari with a...

Read Time:1 Minute, 25 Second

Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

Read Time:2 Minute, 8 Second

Campaigns Featured News

Panasonic Fulfills 100 Thousand Solar Lanterns Project

Olivia Pearce

February 8, 2018

Solar Lantern Project by Panasonic Aimed at Bringing Light to Off-Grid Communities Globally Panasonic announced the successful completion of its 100 Thousand Solar Lanterns Project,...

Read Time:1 Minute, 15 Second

Featured Marketing News

Peak Unveils 6 National Uniforms for PyeongChang 2018 Winter Olympics

Nathaniel Mark

February 8, 2018

Athletes to Feel Energy and Hope with PEAK Uniforms Chinese sportswear brand, PEAK, held a collection release conference on 31 January which unveiled the uniforms of...

Read Time:2 Minute, 28 Second

Advertising Industry

Omnicom Group Names Global President and CEO of DDB Worldwide

Anisha Kapoor

February 8, 2018

Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...