News Archives | World Branding Forum

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Popularity of Craft Sodas Grow as Coca-Cola Sees Opportunity for Full Portfolio of Locally Inspired Flavours Coca-Cola is returning to its artisanal roots with the release...

Read Time:1 Minute, 36 Second

Branding Featured News

USA Golf Renames adidas Golf as Official Uniform Provider

Olivia Pearce

February 20, 2018

Players Representing the US in Tokyo Olympics in Two Years Will Again Wear Apparel Designed by adidas Today, adidas announced that it will be the...

Read Time:2 Minute, 29 Second

Branding Featured News

Mercedes-Benz Cars Premieres Its Futuristic Factory 56 Plant

Olivia Pearce

February 20, 2018May 8, 2018

"Digital, Flexible, Green”—Latest Production Technologies Integrated at "Factory 56" with Main Focus on People Mercedes-Benz Cars presents its "Factory 56" as a modern car production...

Read Time:1 Minute, 41 Second

Advertising Industry

Four McCann Agencies Top the 2018 Ad Age Industry Ranking

Anisha Kapoor

February 20, 2018March 23, 2018

Ad Age Highlights McCann's Feistiness and Fierce Competitive Streak Four McCann Worldgroup agencies were recognised for 2017 achievements in the 2018 Ad Age Agency A-List...

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Famous Samsung Ringtone ‘Over the Horizon’ Reimagined by Original Composer

Thomas Ng

February 19, 2018February 19, 2018

Pétur Jónsson’s ‘Over the Horizon’ Takes New Samsung Galaxy Smartphone Users on a Soundscape Journey As smart phones become an increasingly essential tool of everyday...

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Campaigns Featured News

MTN DEW KICKSTART Selects Kevin Hart as New Face of Brand Campaign

Olivia Pearce

February 19, 2018

Mountain Dew Fans Given Shot to Sit Courtside with Kevin Hart at NBA Playoffs Mountain Dew announced that actor and comedian, Kevin Hart, will become the...

Read Time:1 Minute, 44 Second

Branding Featured News

Subaru of America Celebrates Its 50th Anniversary

Olivia Pearce

February 19, 2018May 8, 2018

Celebratory Bronze Plaque by Artist Chad Fisher Unveiled at Subaru Anniversary Celebration Subaru of America (SOA) marked its 50th Anniversary with a ceremony for its...

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Featured Marketing News

Coca-Cola’s FIFA World Cup Anthem Celebrates Unity of Colours

Nathaniel Mark

February 16, 2018February 16, 2018

Jason Derulo Tapped for 2018 FIFA World Cup Anthem for Coca-Cola Coca-Cola announced a partnership with Jason Derulo to craft a song that reflects its...

Read Time:1 Minute, 58 Second

Featured Marketing News

LEGO Announces Launch of Harry Potter Wizarding World Sets in 2018

Nathaniel Mark

February 16, 2018February 16, 2018

Ongoing Partnership with Warner Bros Consumer Products Yields New Building Sets and Collectibles Inspired by Harry Potter and Fantastic Beasts Film Series LEGO Systems, a...

Read Time:1 Minute, 57 Second

Branding Featured News

Roger Federer and Mercedes-Benz Extend Successful Partnership

Olivia Pearce

February 16, 2018

Mercedes-Benz and Federer Have Been Close Partners for 10 Years Roger Federer extends successful partnership with the Stuttgart brand, Mercedes-Benz, with the star as a...

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Advertising Industry

Leo Burnett Chicago Names New EVP, Executive Creative Director

Anisha Kapoor

February 16, 2018February 16, 2018

Kieran Ots Joins Leo Burnett Chicago from the Agency's Sydney Office to Lead Samsung Account Creative Kieran Ots was named Executive Vice President/Executive Creative Director...

Read Time:2 Minute, 24 Second

Campaigns Featured News

Experience Japanese Class with ANA and DJ/Producer Steve Aoki

Olivia Pearce

February 15, 2018February 15, 2018

ANA Digital Content with Steve Aoki Celebrates Spirit of Japan and Explores Japanese Hospitality Today, All Nippon Airways (ANA) is unveiling new, vibrant and engaging...