News Archives | World Branding Forum

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Together Colgate and Phelps Remind the World to Turn off the Faucet Whilst Brushing For the second consecutive year, Colgate is continuing its partnership with...

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Featured Marketing News

Diageo Launches Single Biggest Investment in Scotch Whiskey Tourism

Nathaniel Mark

April 17, 2018May 8, 2018

New Johnnie Walker Global Brand Attraction and Distillery by Diageo Upgrades to Grow Appeal of Scotch Diageo announces a £150 million investment over three years...

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Industry Marketing

Meredith Corporation And Magenta Launch Fortune Italy

Anisha Kapoor

April 17, 2018May 8, 2018

Fortune Italy Enters Italian Market Bringing Valued Source of Business News and Information to Consumers Meredith Corporation, one of America's leading media and marketing companies,...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Branding Featured News

HondaJet Expands Operations in Guangzhou Baiyun Airport

Olivia Pearce

April 16, 2018May 8, 2018

New HondaJet Facility to Feature a Sales Showroom, Service Complex and Charter Operations Honda Aircraft Company has announced that HondaJet China (Honsan General Aviation) will expand...

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Advertising Industry

Sir Martin Sorrell Steps Down as WPP CEO

Anisha Kapoor

April 16, 2018May 8, 2018

Sorrell Leaves WPP after 33 Years of Service Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP effective 14 April 2018. Roberto Quarta,...

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Design Featured News Technology

Mazda SKYACTIV-X Engine Awarded at the Edison Awards

Thomas Ng

April 13, 2018

The SKYACTIV-X Engine by Mazda Awarded for Engine Enhancements Breakthroughs Mazda Motor Corporation has been awarded Gold at the Edison Awards for its breakthrough SKYACTIV-X...

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Industry Marketing

Brand Programming Studios Nominated in the Webby Awards

Anisha Kapoor

April 13, 2018May 8, 2018

Nominees for Webby Awards Include Oprah Winfrey, Selena Gomez, Apple, BBC Worldwide, and More Brand Programming Studios (BP Studios) has been nominated for best film...

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Campaigns Featured News

Lincoln Partners with NE-YO in Listen First Music Series

Olivia Pearce

April 12, 2018May 8, 2018

Lincoln First Listen Spotlights All-New 2018 Lincoln Navigator and Revel Audio System as Artist NE-YO Discusses New Song "Good Man" The Lincoln Motor Company has...

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Advertising Featured News

Renault Joins Forces with “Solo: A Star Wars Story” in Pan-European Campaign

Joshua Hughes

April 12, 2018May 8, 2018

Fans from 25 Countries Have the Chance to Participate in Pan-European Campaign by Renault Renault is teaming up with "Solo: A Star Wars Story" to...

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Campaigns Featured News

John Frieda Taps Camila Mendes in Empowering Hair Campaign

Olivia Pearce

April 12, 2018May 8, 2018

Riverdale Actress Joins John Frieda Hair Care in Building Community of Empowered Women Who Have Something to Say Camila Mendes, leading actress and style star,...

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Industry Marketing Public Relations

Hotwire Names FCB Creative Agency of Record

Anisha Kapoor

April 12, 2018May 8, 2018

FCB's San Francisco Shop Tasked with Writing Next Chapter for Hotwire Hotwire, a leading online travel site and operating company of Expedia, announced that it...